Burberry teases its first 'seasonless' fashion shows in latest campaign + more from NHS, Facebook Messenger, Uniqlo & Vodafone

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Campaign: Brands August 16, 2016

Brand news and analysis, powered by Marketing Latest Burberry teases its first 'seasonless' fashion shows in latest campaign Shona Ghosh Burberry has teased a new campaign ahead of London Fashion Week next month, the first to showcase its new "seasonless" combined fashion collection. NHS' 'Missing type' blood appeal is back with international campaign Daniel Farey-Jones "Missing type", the appeal for new blood donors that grabbed headlines last year by mysteriously removing letters from famous brands and places such as Downing Street, is returning with an international dimension. Marketers must solve the data paradox Mark Cripps Data transparency brings with it new challenges for marketers, who should steel themselves for squabbles over data and channel investment, writes Mark Cripps, the executive vice-president, brand and digital marketing at The Economist. Soft drinks industry urges government to 'face the facts' and ditch Osborne's sugar tax Simon Gwynn Businesses involved in almost every area of the soft drinks industry have launched a campaign calling on the government to ditch the "sugar tax" announced by former Chancellor George Osborne in March. Facebook Messenger bots can now send ads to consumers Shona Ghosh Facebook has lifted its ban on Messenger bots sending promotional messages to consumers, as part of a wider set of rule changes. Uniqlo's first global campaign asks why we get dressed David Blecken Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign. Vodafone to sponsor Evening Standard's one-off night Tube edition Omar Oakes Vodafone will sponsor the London Evening Standard's special late-night edition to celebrate the opening of the night Tube this week. FMCG brands get fit for the future Jon Goldstone FMCG brands are adapting to be match-ready in a changing market. Specsavers wants to trademark 'should've' and 'shouldve' Shona Ghosh Specsavers has successfully filed an application to trademark the words "should've" and "shouldve" in an attempt to protect its long-running "Should've gone to Specsavers" tagline from rivals. Snapchat to buy mobile search app Vurb Omar Oakes Snapchat appears to be broadening into search amid reports it is acquiring Vurb, a mobile recommendation app. The untapped power of Gen X: marketing for the jilted generation David Proudlock Shifting attention from millennials and taking time to understand Gen X as more than just the 'parent' generation may prove to be very rewarding, writes David Proudlock, co-founder and creative strategist of Inkling. Asian markets lead Twitter's video ad strategy Byravee Iyer Voracious video appetites in the region raise the platform's optimism about its ad offerings. What can Usain Bolt teach marketers about performance? Mark Jackson We'd never judge sprinters and marathon runners by the same criteria, writes Mark Jackson, so why do we try to measure strategic brand work by short-term impact? Brew with a view: craft beer maker Innis & Gunn unveils VR campaign Helen Hoddinott Shaking up the way craft beer is marketed, independent Scottish brewer Innis & Gunn has released two VR experiences designed to transport customers to Scottish landscapes inspired by the flavour profiles of the brands' flagship brews. Promoted Fantastic business idea? Here's how to make it happen... Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Campaign Jobs Head of Brand Marketing Competitive Travel Republic, Kingston Upon Thames (City/Town), London (Greater) Retention Marketing Manager £1 per annum Robert Half Recruitment, London, West End Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executives Competitive Glion, Roehampton, SW London

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