Thursday 18 August 2016

Sony, Glenlivet and BT seek agencies; Marketers must press agencies on diversity

Campaign: Agencies

Campaign: Agencies
August 18, 2016

Latest

Sony bids for creative revival with Bravia pitch
Sony bids for creative revival with Bravia pitch

Omar Oakes

Sony is hoping to revive its advertising heritage as it gears up for the European launch of its latest range of Bravia TVs.

The Glenlivet seeks UK creative agency
The Glenlivet seeks UK creative agency

Omar Oakes

The Glenlivet, Pernod Ricard's single-malt Scotch whisky brand, has contacted agencies ahead of a digital brief in the UK.

BT and EE union moves up a gear with direct review
BT and EE union moves up a gear with direct review

Omar Oakes

BT is looking to consolidate the direct marketing accounts for its eponymous brand and EE, putting OgilvyOne and Chemistry on alert.

How marketers can press agencies to do better on diversity
How marketers can press agencies to do better on diversity

Kate Magee

Now is the right time for marketers to step up and act on the controversial issue of diversity in the workforce and the work - they have the real power to effect change.

Pokémon 'deported' in creatives' Brexit stunt
Pokémon 'deported' in creatives' Brexit stunt

Omar Oakes

Pokémon face "deportation" in a flyer campaign by creatives to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union.

London's autumn season showcased in Sadiq Khan-backed campaign
London's autumn season showcased in Sadiq Khan-backed campaign

Shona Ghosh

London & Partners, the tourism body for the capital, has launched its autumn season campaign to tie in with the mayor's wider #LondonIsOpen post-Brexit push.

PBR is risky but worthwhile
PBR is risky but worthwhile

Claire Beale

Small agencies need to take risks, but you must really trust the marketers you're working with, says Claire Beale.

Gallery and McKibbin lead Mcgarrybowen London strategy
Gallery and McKibbin lead Mcgarrybowen London strategy

Kate Magee

Mcgarrybowen London has revamped its planning department with the appointment of Rory Gallery and Chris McKibbin as joint heads of strategy.

Government widely criticised over compromise childhood obesity strategy
Government widely criticised over compromise childhood obesity strategy

Simon Gwynn

The government's long-awaited childhood obesity strategy, published today, has left both the industry and health campaigners disgruntled after certain key measures were dropped, while others were retained.

A view from Dave Trott: Trump's core users
A view from Dave Trott: Trump's core users

Dave Trott

It may be that Donald Trump understands marketing better than the entire Democratic Party.

Ad Pulse: Channel 4's 'We are the superhumans' is most shared Rio 2016 ad
Ad Pulse: Channel 4's 'We are the superhumans' is most shared Rio 2016 ad

Unruly

Superhuman by name, superhuman by performance - it seems there's no stopping Channel 4's Paralympic promo at the moment.

An acrimonious end to another digital story
An acrimonious end to another digital story

Maisie McCabe

The exit of the final Lean Mean Fighting Machine founder from M&C Saatchi last week once again shows the difficulty traditional ad agencies have when buying in skills.

Joint wins Kettle Chips ad account
Joint wins Kettle Chips ad account

Omar Oakes

Kettle Foods, the owner of Kettle Chips, has appointed Joint as its lead creative agency following a competitive pitch.

Smash or flop: can brands be a natural fit in the movies?
Promoted
Smash or flop: can brands be a natural fit in the movies?

Staff

The third of three #BENtalk films from Campaign and Branded Entertainment Network

The Work

Pick of the week: Betfair
Pick of the week: Betfair "Ready?" by Lucky Generals

Gurjit Degun

Gurjit Degun applauds Betfair's change in approach.

Turkey of the week: Now TV
Turkey of the week: Now TV "Naked sun terrace" by Taylor Herring

Omar Oakes

Now TV's stunt, which opened a pop-up roof terrace for nudists - supposedly in the spirit of not being tied down to pay-TV contracts - left Omar Oakes less than impressed.

Promoted
"We'll be one of the first brands to jump in": Airbnb on VR

Adland's big brains discuss the latest developments in technology, from virtual reality to big data

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