Sky and BT kick off ad battle, Sexism in women's sport coverage, Nationwide on Snapchat for A-Level results day

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Campaign: Media August 18, 2016

Media news and analysis, powered by Media Week Latest Sky and BT kick off ad battle for football viewers Gurjit Degun The football season has begun but the battle between Sky Sports and BT Sport for viewers is more bloody than anything on the pitch. Sexism, stereotyping and missed opportunities in women's sport Nicola Kemp The consumer backlash to the stereotyping of female Olympic athletes by the media underlines the missed opportunity for brands and media owners to capitalise on the power of women's sport. Nationwide sponsors Snapchat Lens and geofilter for A-Level results day Shona Ghosh Nationwide has joined a growing number of British brands leaping onto Snapchat, sponsoring a Lens and geofilter on A-Level results day. BT and EE union moves up a gear with direct review Omar Oakes BT is looking to consolidate the direct marketing accounts for its eponymous brand and EE, putting OgilvyOne and Chemistry on alert. Steve Parker: 'When you bring things together everything gets better' Eleanor Dickinson Steve Parker, the former joint UK chief executive of Starcom, talks to Campaign Middle East about his new role as the region's boss of Publicis Media. Ad Pulse: Channel 4's 'We are the superhumans' is most shared Rio Olympics ad Unruly Superhuman by name, superhuman by performance - it seems there's no stopping Channel 4's Paralympic promo at the moment. Promoted Day 3: Why digital needs the real world Antje Derks As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs Head of Digital Strategy - Major Media Owner £80000 - £90000 per annum + bonus & benefits Ultimate Asset, London Digital Account Manager £35k Dot-Gap, London (Central) Digital Planner Buyer £25k Dot-Gap, London (Central) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Developer Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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