Meet Memrica, the British memory start-up backed by Uber + latest from HSBC, Unilever, Domino's & Snapchat

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Campaign: Brands August 12, 2016

Brand news and analysis, powered by Marketing Latest Meet Memrica, the British memory start-up backed by Uber Shona Ghosh Uber has invested in British start-up Memrica as part of its UberPitch programme to unearth interesting new businesses. HSBC's 'World's local bank' tagline was disingenuous, says outgoing marketing boss Shona Ghosh HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous. Unilever teams up with ZipJet for Persil-branded on-demand laundry service Simon Gwynn Unilever has formed a partnership with laundry and dry-cleaning startup ZipJet to offer clothes washed with Persil detergent. Domino's matches Pizza Hut with pizza ordering Facebook bot Shona Ghosh Domino's has launched its own Facebook Messenger bot, allowing customers to order a pizza through the messaging service. Johnson & Johnson's Alison Lewis on building memorable brands Atifa Silk In an exclusive interview with Campaign Asia-Pacific, Johnson & Johnson's first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs. Snapchat suffers user backlash over 'racist' lens Daniel Farey-Jones Snapchat has deleted one of its filters after it was condemned by users as "blatantly racist", and is facing questions about the diversity of its employees. Over five million UK adults playing Pokémon Go Daniel Farey-Jones More than six million adult Britons have downloaded and installed Pokémon Go since its UK release on 14 July and 5.3 million are still using it, according to new data from YouGov. On the Campaign couch: Are marketers and agency folk actually different species? Jeremy Bullmore For 40 years, a three-day experiment in Cambridge and later Oxford invited clients and creatives to switch roles in an attempt to help each group understand each other better, writes Jeremy Bullmore. Lessons from the ladder: It's what you do, not what you say Clare Coughlan Clare Coughlan, head of brand guardianship at Telefónica UK, got where she is today by throwing herself out of her comfort zone, over and over again. Industry warned consumers are 'frustrated' by advertising Nicola Kemp Consumers are "frustrated and annoyed" by the advertising experience, according to Stephan Loerke, the CEO of the World Federation of Advertisers. Amazon delivery drones already marketing 'success' for retailer as UK pilot begins Omar Oakes Amazon's drone delivery service, while is being piloted in the UK this year, is already a marketing success for the online retail giant, according to Enders Analysis. Rule 40 change is a golden opportunity for non-official Olympic sponsors Robin Clarke The International Olympic Committee's decision to relax Rule 40 means non-official sponsors can now take their very own slice of the Olympic pie, writes Publicis' Robin Clarke. #TeamRefugees Olympic film blows stereotypes out of the water Be On Just So and Grey London's film for the Olympic Refugees Team doesn't aim to tug on the heartstrings but instead celebrates the power of coming together as a team. Agency behind Rule40 parody Twitter bot knew it was 'infringing' IOC rules Shona Ghosh An agency has confessed to setting up the @official_Rule40 account, a parody Twitter account which tweeted to anyone using official Olympics hashtags on Twitter. AdBlock Plus turns tables on Facebook Daniel Farey-Joens AdBlock Plus claims it has already found a way around Facebook's new feature to combat ad-blocking. Facebook's ad-block strategy might alienate consumers, but platforms will replicate their plan anyway Ilyse Liffreing Expect to see other publishers follow Facebook say industry experts. Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Promoted Planning for the Festive Season: Top Tips for Retailers Brand Republic Insight & Hitwise While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it... Campaign Jobs Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) Planning Director £90 -100k + benefits Direct Recruitment- Planning, London (Central), London (Greater) Strategy Director £100 - £110k plus + bens Direct Recruitment- Planning, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ ACCOUNT MANAGER– Soft drinks and Booze – South West London agency – c. £30k c. £30k Judi Patton, London (South), London (Greater) PPC Account Executive - Full Service Media Agency! £25k Dot-Gap, London (Central) Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire

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