How Budweiser tapped the mood of a nation to give out hundreds of thousands of free beers + latest from EE, WhatsApp, Malibu & Pizza Hut

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Campaign: Brands August 26, 2016

Brand news and analysis, powered by Marketing Latest How Budweiser tapped the mood of a nation to give out hundreds of thousands of free beers Simon Gwynn When Wales stunned a continent of football fans to reach the semis of Euro 2016, one beer brand with its finger on the pulse saw the opportunity to be at the centre of the nation's conversation. Here is how Budweiser pulled it off. EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot Shona Ghosh EE has become the first UK carrier to partner with Apple Music and has released a new spot starring Kevin Bacon and Britney Spears. WhatsApp update paves way for brands to message users Shona Ghosh WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience. Banking app Mondo rebrands to Monzo after trademark challenge Shona Ghosh Banking start-up Mondo has rebranded to Monzo, after asking the general public to submit name ideas other than Bankymcbankface. Can Ryan Lochte recover as a brand rep after Rio scandal? Susan Kuchinskas The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are quick to forgive and forget Malibu takes Internet of Things forward with world's biggest rollout of connected bottles Simon Gwynn Pernod Ricard's coconut rum Malibu is embracing the idea of connected products on a scale not seen before, with the release next week of 40,000 near field communication-enabled bottles. Pizza Hut's playable DJ pizza box puts a new spin on food promos Be On Social video experts at Be On review the latest viral from Pizza Hut. Consumer confidence rebounds after Brexit slump Omar Oakes Consumer confidence in the UK appears to have rebounded strongly in August after showing its largest monthly increase in more than three years. UK shoppers spend 17% more at bargain stores Omar Oakes British households are spending 17% more at bargain stores such as Poundland and B&M compared to a year ago, according to new retail figures from Nielsen. Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo Staff Two of the UK's biggest retailers have opted to part ways with their long-serving incumbents this week, as Sainsbury's and M&S concluded their advertising reviews. Campaign Viral Chart: Nike's 'Unlimited youth' shows no sign of ageing Unruly Nike's "Unlimited youth", the brand's latest inspirational ad, is running ahead of the competition and shows no signs of slowing down, in this week's Viral Chart. Promoted MasterCard: "Marketers tend to hide behind jargon and KPIs" At Wake Up With The Economist, advertisers and marketers argued that how we measure success has to change Promoted Planning for the Festive Season: Top Tips for Retailers Brand Republic Insight & Hitwise While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it... Campaign Jobs Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater)

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