V&A Museum hires BBC digital comms chief Brendel to run marketing and PR + more from Lily's Kitchen, Audi & Facebook

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Campaign: Brands August 10, 2016

Brand news and analysis, powered by Marketing Latest V&A Museum hires BBC digital comms chief Brendel to run marketing and PR Simon Gwynn London's V&A Museum has appointed BBC head of digital communications Sophie Brendel as its director of marketing and communications, a new role with responsibility for the museum's marketing, press, PR and brand management. Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary Nicola Kemp Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers. Social media and the Olympics: it's time to start playing by the rules Andrew Blakeley Ducking and diving around the Olympic restrictions might make your brand look edgy for a minute, but the real winners will be those that use the occasion to say something bigger, writes Andrew Blakeley, head of social at The Corner. Pet food brand Lily's Kitchen appoints Diageo innovation chief as first marketing director Simon Gwynn Upmarket pet food brand Lily's Kitchen has poached senior Diageo marketer Chris Lock, who becomes its first marketing director. Audi ad banned by ASA for link between speed and excitement Simon Gwynn Audi has been rapped by the ad watchdog for linking speed and excitement in an April ad for the R8. Facebook to make desktop ad-blockers ineffective Omar Oakes Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see. Google Photos ad cheekily references limited iPhone storage Shona Ghosh A new spot promoting Google Photos takes a potshot at a much-complained about feature of Apple's iPhone - pricey storage. Ristorante pizza ads banned for 'misleading' 90% claims Omar Oakes Website and Facebook ads for Ristorante, the frozen pizza brand, have been banned after it emerged the claim that nine out of ten people rated their product the best had come from people who had already bought the product. Adidas picks AllTogetherNow to create content strategy playbook Simon Gwynn AllTogetherNow, a digital engagement agency in The & Partnership, has completed a major piece of content strategy work for Adidas. 'Fat-shaming' gym in Derbyshire back with a vengeance Simon Gwynn A gym accused of fat-shaming in a billboard ad has replaced it with another that campaigners have said is even worse. Paul Pogba's return to Man Utd makes perfect sense, on and off the pitch Andy Francis The £89m fee for human being Paul Pogba may seem excessive but, accompanied by a 'well executed marketing assault', Adidas and Man Utd see #Pogback as a sound investment, says Andy Francis, director of Performance Communications. Movers and shakers: M&C Saatchi, V&A, IPG Mediabrands, Lily's Kitchen, VCCP Staff Campaign's weekly round-up of the hires, departures and promotions across the industry Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Promoted The Digital Revolution: Are you keeping up with the pace of change? Campaign in partnership with Kingpin Let us know how you're staying ahead of the curve in today's rapidly evolving marketplace Campaign Jobs Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) Planning Director £90 -100k + benefits Direct Recruitment- Planning, London (Central), London (Greater) Strategy Director £100 - £110k plus + bens Direct Recruitment- Planning, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ ACCOUNT MANAGER– Soft drinks and Booze – South West London agency – c. £30k c. £30k Judi Patton, London (South), London (Greater) PPC Account Executive - Full Service Media Agency! £25k Dot-Gap, London (Central) Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director £40000.00 - £45000.00 per annum Twist Recruitment, London Account Manager - consumer branding and design agency £30000 - £35000 per annum Gabriele Skelton, London

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