Industry must tackle trust crisis, Twitter CMO shoots for glory, The end of dinosaur leaders?

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Campaign Sunday Supplement August 14, 2016

In-depth reads from across Campaign, covering brands, agencies and media Life after Kevin Roberts: the end of 'dinosaur' leaders? Kate Magee Amid the comments made by Saatchi & Saatchi's Kevin Roberts, Kate Magee wonders if the debate is really about the changing definitions of leadership and success. Watch: Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary Nicola Kemp Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers. Twitter CMO shoots for social glory Maisie McCabe Maisie McCabe asks Twitter's global marketing chief Leslie Berland about her plans to make a brand that is facing declining growth and steadily losing ground to Facebook more attractive to advertisers. Less talk, more action on gender diversity Claire Beale The industry needs to keep the heat up on diversity, keep it boiling and spitting until we always notice when there's a lack of it, says Claire Beale. A view from Dave Trott: Manufacturing a market Dave Trott What caused the end of the small local grocery shops? Must every ad be an emotional journey? Maisie McCabe The rise of sentimental ads - Esso being the latest example - shows brands can get so wrapped up in a trend that they forget how the world really works. Six ways to rewrite gender in adland after the Kevin Roberts debacle Ali Hanan After the Kevin Roberts controversy, Creative Equals founder Ali Hanan proposes six concrete ways to improve gender diversity in the ad industry. Why ad-blocking doesn't matter Mark Cooper The online industry is in a right tizzy about ad-blocking. Amid this blind panic, it's worth considering why ad-blocking doesn't matter as much as you think, writes Mark Cooper, RadiumOne's operations director. Promoted Fantastic business idea? Here's how to make it happen... Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality Campaign Jobs PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Associate Innovation Director £65000 - £85000 per annum Elizabeth Norman International, London Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Account Manager £30 – 35k + bens Direct Recruitment- Account Handling, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire PPC Account Manager - Full Service Media Agency! £35k Dot-Gap, London (Central) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire

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