British Gas launches Gogglebox-style videos; Sainsbury's moves £60m account to W&K; A view from Dave Trott

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Campaign: Agencies August 25, 2016

Latest British Gas launches Gogglebox-style video series in smart homes marketing push Omar Oakes British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the UK connected homes market. Sainsbury's moves £60m ad account to Wieden & Kennedy Maisie McCabe and Omar Oakes Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO. Dentsu Aegis Network launches enhanced parental leave Gurjit Degun Dentsu Aegis Network is matching its maternity and adoption leave, offering anyone with a new child to take up to 20 weeks' paid leave. A view from Dave Trott: Jumping the shark Dave Trott Most people know the expression "Jumping the shark". How to juggle more agencies in a programmatic world Pete Hanford How can another agency be added to the plan without creating tension or increasing workloads? By Infectious Media's Pete Hanford. Facebook to compete for Google's programmatic ad sales dominance Gurjit Degun Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share. How brands can build and sustain engagement during an empty 2017 David Mulrenan In a year with no events, brands should be concentrating on engaging with consumers in an authentic and meaningful way through content and partnerships, says Zenith's head of display trading. Promoted Get your name in lights Getmemedia The Work Art Fund "See everything" by 101 "See everything" features US filmmaker Alex Gorosh as he attempts to visit all the art in London in one day, to promote the Art Fund's National Art Pass. iD "Blind fighter" by CHI & Partners Mobile network iD has unveiled the fourth instalment of the brand's "Do your own thing" campaign, which explores the lives of extraordinary individuals. Trending Kardashian clan under fire over sponsored posts Gurjit Degun Reality TV family the Kardashians have come under fire for not being clear about their sponsored social media posts. Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Day 6: Getting emotional with big data Karl Wright It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data... Campaign Jobs Senior Account Manager / Content Producer / Copywriter £30000 - £35000 per annum createselect, London Account Manager £25000 - £30000 per annum createselect, London Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Digital Production Manager Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave) Potato London, Bristol (City Centre), City of Bristol Junior Multimedia Producer £20000 - £24000 Per Annum plus benefits British Heart Foundation, North London Multimedia Producer £27000 - £31000 Per Annum plus benefits British Heart Foundation, North London Copywriter £32000 Per Annum plus benefits British Heart Foundation, North London Head of Creative Delivery - Large Charity circa £48K Union Jackson, London (Central), London (Greater) Digital Designer Competitive salary and benefits package Boat International Media, Wimbledon

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