Betfair unveils first campaign with Lucky Generals; Advertising adds body image pressure, boys tell survey

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Campaign 18:05 August 08, 2016

The five things you need to know today Most read Betfair unveils first campaign with Lucky Generals Shona Ghosh Betfair has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May. Tech Twitter pulls fake Olympics 'Rule 40' account Shona Ghosh Twitter has pulled an account which claims to enforce the Olympics' Rule 40, which prevents non-sponsors from hijacking the event. Advertising Advertising adds body image pressure, boys tell survey Omar Oakes Media Smart, the media literacy programme, has launched new resources to help parents and teachers talk to boys about body image issues. Marketing Tesco to roll out PayQwiq mobile payments by end of 2016 Shona Ghosh Tesco will roll out its mobile payment service, PayQwiq, nationwide by the end of the year after successful trials. Media Facebook offers Snapchat-style photo filters Simon Gwynn Less than a week after borrowing one of Snapchat's defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Also in the news Durex dishes out three million free condoms to raise awareness of sexually transmitted Zika Durex has teamed up with global charity group International Planned Parenthood Federation to launch #DontShareZika, a video campaign to educate people about the virus' status as a sexually transmitted infection. Six ways to rewrite gender in adland after the Kevin Roberts debacle After the Kevin Roberts controversy, Creative Equals founder Ali Hanan proposes six concrete ways to improve gender diversity in the ad industry. Pent-up demand sees spending surge in July, says Visa Post-Brexit consumer spending surveys and data are continuing to paint a confusing picture about consumer sentiment, as Visa's figures for July showed a strong rise in spending on new clothes, restaurants and day trips. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas Promoted The secret to affiliate marketing success Staff Affiliate marketing has never been more popular - but brands need to adopt a more human approach if they are to use this digital channel to its fullest, and most rewarding, potential Campaign Jobs PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Associate Innovation Director £65000 - £85000 per annum Elizabeth Norman International, London Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Account Manager £30 – 35k + bens Direct Recruitment- Account Handling, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire PPC Account Manager - Full Service Media Agency! £35k Dot-Gap, London (Central) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) Account Manager - consumer branding and design agency £30000 - £35000 per annum Gabriele Skelton, London PPC Account Executive - Full Service Media Agency! £25k Dot-Gap, London (Central) Digital Producer, 12 mth contract, digital + content agency, £5 £50000 - £55000 per annum Gabriele Skelton, London

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