Marks & Spencer moves ad account to Grey London + latest from Virgin Media, Tesco, McDonald's, Coca-Cola, Nissan & Audi

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Campaign: Brands August 22, 2016

Brand news and analysis, powered by Marketing Latest Marks & Spencer moves ad account to Grey London Maisie McCabe Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R. Virgin Media hits out over free BT Sport package offer for EE customers Gurjit Degun Virgin Media has called out BT over the £120m a year it pays for BT Sport channels that are now offered free to EE mobile subscribers. Will the Olympics boost the status of women in sport? Laura Weston Women's sport sponsorship deals accounted for just 5.4% of the total number of deals recorded between September 2011 and December 2013, writes Laura Weston, the managing director at Iris. Tesco and McDonald's seize on London Night Tube launch Simon Gwynn Tesco and McDonald's were among the brands using the launch of London's Night Tube this weekend to drive business. How Coca-Cola targeted teens during the 2016 Olympic Games Ilyse Liffreing The brand's largest social campaign ever recieved its highest level of engagement with Facebook Live Nissan says Happy Bolt Day to 30-year-old Olympic champ Simon Gwynn Nissan has toasted its "global director of excitement", Usain Bolt, as the nine-time Olympic gold medallist celebrated his 30th birthday yesterday. The end of words? Let's hope not Jeremy Ettinghausen Video is eating the web but good writing matters more than ever. Everyday relevance helps Audi stand out from rivals David Murray By setting the TV spot in a department store, Audi shows that it understands context and audience needs. What brands should know about disruptive communication technologies Hitoshi Nakagawa From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience. Facebook closes off data stream for publishers Gurjit Degun Facebook is closing off new access to data on how externally hosted content performs when shared within the social media site's ecosystem. How traditional insurance brand Ageas launched a consumer start-up Shona Ghosh Insurance brand Ageas is claiming a first with Back Me Up, an app targeted at millennial consumers. Review recap: Sony, Harveys, The Glenlivet Staff Sony has contacted agencies about a brief to launch its latest range of Bravia TVs across Europe. Promoted Planning for the Festive Season: Top Tips for Retailers Brand Republic Insight & Hitwise While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it... Promoted Day 5: Game on - why mobile games are programmatic's next frontier Mobile games are set to be the next sector to benefit from programmatic advertising - find out why Campaign Jobs Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executives Competitive Glion, Roehampton, SW London

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