Facebook offers Snapchat-style photo filters; Martin Sorrell takes issue with industry's 'trust crisis'

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Campaign: Media August 13, 2016

Media news and analysis, powered by Media Week Most read Facebook offers Snapchat-style photo filters Simon Gwynn Less than a week after borrowing one of Snapchat's defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Martin Sorrell takes issue with industry's 'trust crisis' Nicola Kemp Sir Martin Sorrell, the chief executive of WPP, has urged the industry to shift its focus from the current crisis of trust to instead creating deep and meaningful relationships with clients. Digital advertising dealt Outsmart its final blow Jeremy Lee Outsmart's announcement that it will downsize leaves the outdoor trade body looking rather diminished, says Jeremy Lee. Movers and shakers: M&C Saatchi, V&A, IPG Mediabrands, Lily's Kitchen, VCCP Staff Campaign's weekly round-up of the hires, departures and promotions across the industry Cat campaign signs deal for Clapham Common takeover Simon Gwynn A campaign to buy the entire ad inventory of a London Underground station and fill it with pictures of cats has signed a contract with Exterion Media to make the project a reality. Twitter pulls fake Olympics 'Rule 40' account Shona Ghosh Twitter has pulled an account which claims to enforce the Olympics' Rule 40, which prevents non-sponsors from hijacking the event. Watch: Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary Nicola Kemp Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers. Beiersdorf kicks off review for northern Europe media Gurjit Degun Beiersdorf, which owns the Nivea brand, is reviewing its media account across northern Europe. P&G's Fairy Non-Bio signs up to sponsor Mumsnet app Shona Ghosh P&G-owned Fairy Non-Bio has signed a six-figure deal to sponsor Mumsnet for a year. Promoted The story behind the story Staff McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival Promoted Fortune favours the brave: The new breed of predictive marketers Brand Republic & Redeye We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business. Media360 - the best views from the summit Gurjit Degun and Omar Oakes From talent tsunamis to warnings of fraud, Gurjit Degun and Omar Oakes bring you ten takeaways from the annual media conference at the Grand Brighton hotel. Campaign Jobs AV Senior Planner Buyer £30k Dot-Gap, London (Central) Head of SEO £70000 - £80000 per annum Ultimate Asset, London Digital Group Head- Major Media Owner £55000 - £65000 per annum + bonus & benefits Ultimate Asset, London Commercial Manager £45,000 + com + bens ote £60,000 +++ b3-media, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Developer Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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