Saturday, 6 August 2016

BT retains Group M and creates Team Connect; Outsmart to downsize; IPG picks up Harley-Davidson ad, digital and media business

Campaign: Media

Campaign: Media
August 06, 2016
Media news and analysis, powered by Media Week

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BT retains Group M and creates new media entity Team Connect
BT retains Group M and creates new media entity Team Connect

Simon Gwynn

BT has retained Group M for its combined media account in an arrangement that will see staff from Maxus and MEC come together in a new bespoke unit, Team Connect.

Outsmart to downsize into smaller trade body as Craze and Brydon depart
Outsmart to downsize into smaller trade body as Craze and Brydon depart

Omar Oakes

Outsmart, the marketing body for the outdoor advertising sector, is to be downsized into a smaller trade association.

IPG picks up Harley-Davidson ad, digital and media business
IPG picks up Harley-Davidson ad, digital and media business

Gurjit Degun

Harley-Davidson, the premium motorcycles-maker, has appointed Interpublic Group to handle its global ad, digital and media account, following a competitive pitch process.

Facebook tests ads during live streaming
Facebook tests ads during live streaming

Gurjit Degun

Facebook is testing ads during live coverage from its publishing partners.

Channel 4's 'We're the superhumans' is already second-most-shared Olympics ad
Channel 4's 'We're the superhumans' is already second-most-shared Olympics ad

Omar Oakes

Channel 4's "We're the superhumans" is already the second-most-shared Olympics-related ad of all time on social media, despite only being launched three weeks ago.

Ocean adds Stratford in new £100m Westfield OOH deal
Ocean adds Stratford in new £100m Westfield OOH deal

Omar Oakes

Ocean Outdoor has retained its outdoor advertising contract for Westfield shopping centre in London's White City and also been awarded a similar deal for its sister site in Stratford.

Instagram mimics Snapchat with disappearing Instagram Stories
Instagram mimics Snapchat with disappearing Instagram Stories

Shona Ghosh

Instagram has launched the distinctly Snapchat-like Instagram Stories, allowing users to create a series of photos which disappear after 24 hours.

National newspapers bring in Steve Booth for collaboration project
National newspapers bring in Steve Booth for collaboration project

Maisie McCabe

The UK national newspaper industry has appointed the Arena Media UK founder Steve Booth to lead an investigation into whether their commercial operations could work more closely together.

Rajar Q2 2016: Capital tops London radio again as Heart and Magic see double-digit audience falls
Rajar Q2 2016: Capital tops London radio again as Heart and Magic see double-digit audience falls

Omar Oakes

Capital has once again achieved the highest radio audience figures in London, growing its audience by 3% year on year.

Twitter creates more than 200 emojis for the Rio Olympics
Twitter creates more than 200 emojis for the Rio Olympics

Shona Ghosh

Twitter is gearing up for Rio 2016 with an onslaught of new emojis, mostly comprising the competing countries' flags.

How to mix with stars and still get noticed: a masterclass for brands
Promoted
How to mix with stars and still get noticed: a masterclass for brands

Staff

A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network

Promoted
"A brand isn't what you tell customers anymore; it's what the customer tells you it is"

Brand Republic Insight & Salesforce

What's it really like to be a marketing leader in the age of the consumer? We gathered leading marketing minds to find out...

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