Tuesday, 2 August 2016

IPG wins Harley-Davidson, Facebook tests ads in live streams, UK adspend to slow

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 02, 2016

Latest

IPG picks up Harley-Davidson ad, digital and media business
IPG picks up Harley-Davidson ad, digital and media business

Gurjit Degun

Harley-Davidson, the premium motorcycles-maker, has appointed Interpublic Group to handle its global ad, digital and media account, following a competitive pitch process.

Facebook tests ads during live streaming
Facebook tests ads during live streaming

Gurjit Degun

Facebook is testing ads during live coverage from its publishing partners.

UK adspend forecast downgraded to 4.2% in 2016
UK adspend forecast downgraded to 4.2% in 2016

Simon Gwynn

UK adspend will slow down during 2016 and 2017, according to the latest data from the Advertising Association and Warc - but still grow across almost every medium.

Sorrell: Roberts' gender diversity comments echo Lévy
Sorrell: Roberts' gender diversity comments echo Lévy

Claire Beale

WPP chief executive Martin Sorrell said Saatchi & Saatchi chairman Kevin Roberts "was only echoing the words of his boss" by saying the gender diversity debate is "over."

Verizon to acquire Fleetmatics Group
Verizon to acquire Fleetmatics Group

Gurjit Degun

Verizon is to acquire Fleetmatics Group, which provides fleet and mobile workforce management solutions, for $2.4bn (£1.8bn).

Tesco top marketer Robin Terrell to depart
Tesco top marketer Robin Terrell to depart

Simon Gwynn

Tesco chief customer officer Robin Terrell is leaving the supermarket after three years.

To achieve diversity, challenge women to shoot for the stars
To achieve diversity, challenge women to shoot for the stars

Debbie Klein

If we want change, then men in power have to recognise that gender diversity is better for creativity, clients and all of us, writes Debbie Klein, the chief executive of Engine Europe and Asia-Pacific.

Google Zoo, MediaMonks invite all to play on road to Rio
Google Zoo, MediaMonks invite all to play on road to Rio

Gabey Goh

Google Zoo teamed up with MediaMonks to provide a platform to enhance fans' enjoyment of the 2016 Olympic Games.

Smash or flop: can brands be a natural fit in the movies?
Promoted
Smash or flop: can brands be a natural fit in the movies?

Staff

The third of three #BENtalk films from Campaign and Branded Entertainment Network

Tickety boo: a simple way to reach 750,000 people
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