Tuesday, 23 August 2016

Creatives make Night Tube spoof ads, Most shared Olympic ads, Ogilvy's Mahoney on social relevance

Campaign: Agencies

Campaign: Agencies
August 23, 2016

Latest

Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives
Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives

Omar Oakes

A pair of creatives from Crispin Porter & Bogusky London has created a series of spoof warning signs to promote proper etiquette on the capital's new Night Tube service.

Half of most shared Olympics ads of all time are from Rio games
Half of most shared Olympics ads of all time are from Rio games

Unruly

Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10.

My money is on social relevance
My money is on social relevance

Mick Mahoney

My experience of jump-racing tells me following form is key. And advertising's form is currently not good.

Win like Team Fiji: how data is in danger of draining our passion
Win like Team Fiji: how data is in danger of draining our passion

Jeremy Lee

The parallels between Team GB's cycling team and big data

Coca-Cola, McDonald's and Samsung won the Brand Olympics on social
Coca-Cola, McDonald's and Samsung won the Brand Olympics on social

Matt Chokshi

Coca-Cola, McDonald's and Samsung deserve golds for best use of social at this year's Olympics, writes Zone's client creative director.

How dancer Kaelynn 'KK' Harris is helping Gap get fit
How dancer Kaelynn 'KK' Harris is helping Gap get fit

Kaelynn 'KK' Harris stars in Gap's "#DoYouMove" campaign for the brand's new GapFit sportswear collection.

How can new M&S boss Steve Rowe end five years of clothing decline?
How can new M&S boss Steve Rowe end five years of clothing decline?

Simon Gwynn

New M&S boss Steve Rowe was plunged straight into the heat of battle this morning when the retailer's fourth quarter trading update showed like-for-like sales in its general merchandising (clothing and home) division had fallen 2.7%. So what should be at top of his agenda?

Graeme Douglas:
Promoted
Graeme Douglas: "The best work comes from people who can think across boundaries"

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

The Work

Burberry
Burberry "My Burberry, Lily James" by in-house

Lily James, the star of Cinderella and Downton Abbey, took over Burberry's Snapchat account on Monday 22 August to reveal the fashion brand's latest TV and print campaign.

Trending

Marks & Spencer moves ad account to Grey London
Marks & Spencer moves ad account to Grey London

Maisie McCabe

Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

Storytelling is dead. Long live story doing
Storytelling is dead. Long live story doing

Charles Vallance

The key question for brands looking to thrive in the 21st century is: what is our brand doing?

How Coca-Cola targeted teens during the 2016 Olympic Games
How Coca-Cola targeted teens during the 2016 Olympic Games

Ilyse Liffreing

The brand's largest social campaign ever recieved its highest level of engagement with Facebook Live

Promoted
"A brand isn't what you tell customers anymore; it's what the customer tells you it is"

Brand Republic Insight & Salesforce

What's it really like to be a marketing leader in the age of the consumer? We gathered leading marketing minds to find out...

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