NHS' 'Missing type' blood appeal is back; Facebook Messenger bots can now send ads to consumers; Specsavers wants to trademark 'should've' and 'shouldve'

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Campaign 18:05 August 16, 2016

The five things you need to know today Most read NHS' 'Missing type' blood appeal is back with international campaign Daniel Farey-Jones "Missing type", the appeal for new blood donors that grabbed headlines last year by mysteriously removing letters from famous brands and places such as Downing Street, is returning with an international dimension. Tech Facebook Messenger bots can now send ads to consumers Shona Ghosh Facebook has lifted its ban on Messenger bots sending promotional messages to consumers, as part of a wider set of rule changes. Advertising Asian markets lead Twitter's video ad strategy Byravee Iyer Voracious video appetites in the region raise the platform's optimism about its ad offerings. Marketing Specsavers wants to trademark 'should've' and 'shouldve' Shona Ghosh Specsavers has successfully filed an application to trademark the words "should've" and "shouldve" in an attempt to protect its long-running "Should've gone to Specsavers" tagline from rivals. Media Snapchat to buy mobile search app Vurb Omar Oakes Snapchat appears to be broadening into search amid reports it is acquiring Vurb, a mobile recommendation app. Also in the news Soft drinks industry urges government to 'face the facts' and ditch Osborne's sugar tax Businesses involved in almost every area of the soft drinks industry have launched a campaign calling on the government to ditch the "sugar tax" announced by former Chancellor George Osborne in March. Uniqlo's first global campaign asks why we get dressed Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign. Brew with a view: craft beer maker Innis & Gunn unveils VR campaign Shaking up the way craft beer is marketed, independent Scottish brewer Innis & Gunn has released two VR experiences designed to transport customers to Scottish landscapes inspired by the flavour profiles of the brands' flagship brews. Promoted Day 2: Connected Life - what's next for programmatic audio Antje Derks Digital audio advertising is set to be the next big growth area for programmatic buying - find out why Promoted Brands and the box office Staff Suicide Squad and Batman v. Superman producer Charles Roven on how brands can help make a movie bigger #BENtalks Campaign Jobs Digital Agency Director/Head of Digital Agency Sales - Premium £90000 - £100000 per annum + bonus & benefits Ultimate Asset, London Insight Director £90,000 per annum Ball & Hoolahan, Midlands Senior Account Manager £35000 - £45000 per annum Twist Recruitment, London Account Director £40000 - £55000 per annum The Great & The Good, London Business Director £80 – 85k + Bens Direct Recruitment- Account Handling, London (Central), London (Greater) Digital Account Manager £35k Dot-Gap, London (Central) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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