Airbnb's Jonathan Mildenhall on his big break; Coke bottle named most recognised packaging; KFC hands out sunscreen that smells like fried chicken

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Campaign 18:05 August 24, 2016

The five things you need to know today Most read Airbnb's Jonathan Mildenhall reveals his big career break Jonathan Mildenhall Airbnb's CMO on how he got started Tech Twitter's Japan revenues overtake UK to be biggest market outside US Gideon Spanier Japan has overtaken the UK to become Twitter's largest market outside the US. Advertising WPP UK Q2 revenue rises 3.5% like for like Gurjit Degun WPP's UK revenue hit £475m over the second quarter of the year, up 3.5% year on year on a like-for-like basis. Marketing Coca-Cola bottle leads UK's top ten most recognised brand packages Alexander Player Coca-Cola's glass bottle is the most recognisable brand packaging sold on British shelves, according to a survey. Media The Independent readership surges after switch to online-only Maisie McCabe The Independent grew its overall readership by close to 50% in its first quarter as an online-only publication, as the UK national newspaper market's mobile readership exceeded its print audience. Also in the news Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Tesco provokes national passions after renaming Scottish strawberries as British Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the Scottish saltire on the packaging with the union flag. KFC gives away sunscreen that smells like fried chicken Would you like some SPF30 lotion that smells good enough to eat? Too late! Promoted The sky is brands' only limit Staff Jocelyn Egan, SVP Discovery Solutions Global, Discovery Networks talks new opportunities for branded content #BENtalks Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Campaign Jobs Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Client Development Director £80k - £100k plus Bonus Stonor, South East England Head of Business Development - Branded Video Content £70000 per annum + OTE £100k Ultimate Asset, London, West London Client Services Director - award winning integrated B2B agency £80-110k (neg) plus bonus and benefits The Jefferson Group, Berkshire / Oxfordshire area Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager £40000 per annum Brand Recruitment, Waltham Cross, Hertfordshire / Hatfield, Hertfordshire / London, Barnet Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Strategy Director- Independent Creative Agency £100000 per annum + benefits DNA Recruit, London

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