Apple faces massive tax bill, McDonald's moves US ad business, New Oreo campaign

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Campaign Breakfast Briefing August 30, 2016

Latest Apple to face €1bn bill as Brussels declares Irish tax deals broke competition law Simon Gwynn Apple is expected to be hit by a massive tax bill today when the European Commission declares that the tech company's arrangement with the Irish government amounted to illegal state aid. McDonald's hands $1bn US ad business to Omnicom Simon Gwynn McDonald's has awarded its American advertising account to Omnicom, which will set up a dedicated unit in Chicago to run it. Ex-JWT boss Gustavo Martinez working on WPP projects Maisie McCabe Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues. Oreo kicks off TV and experiential campaign for new cookie flavours Simon Gwynn Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours. Why size matters with mobile ads Isaac Golino and Sean Boutchard Social platforms are providing longer ad units, but bigger isn't necessarily better, writes a strategy team from Possible BBDO tops R3's global new business chart for July Campaign Staff The Omnicom agency took the lead position with AT&T consolidation Promoted Day 11: Seven Dmexco talks you can't afford to miss Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at Promoted Media planning builds walls - audience planning builds bridges Brian Gleason, Xaxis Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason Campaign Jobs Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Client Development Director £80k - £100k plus Bonus Stonor, South East England Head of Business Development - Branded Video Content £70000 per annum + OTE £100k Ultimate Asset, London, West London Client Services Director - award winning integrated B2B agency £80-110k (neg) plus bonus and benefits The Jefferson Group, Berkshire / Oxfordshire area Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager £40000 per annum Brand Recruitment, Waltham Cross, Hertfordshire / Hatfield, Hertfordshire / London, Barnet Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London

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