Amazon delivery drones already marketing 'success' as UK pilot begins; Cat campaign signs deal for Clapham Common takeover

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Campaign 18:05 August 11, 2016

The five things you need to know today Most read Moray MacLennan admits LMFM was not M&C Saatchi's smartest purchase Moray MacLennan, worldwide chief executive of M&C Saatchi, has described its 2014 purchase of Lean Mean Fighting Machine as "not in our top ten of smartest acquisitions", as the last of the digital agency's co-founders exits. Tech Amazon delivery drones already marketing 'success' for retailer as UK pilot begins Omar Oakes Amazon's drone delivery service, while is being piloted in the UK this year, is already a marketing success for the online retail giant, according to Enders Analysis. Advertising Cat campaign signs deal for Clapham Common takeover Simon Gwynn A campaign to buy the entire ad inventory of a London Underground station and fill it with pictures of cats has signed a contract with Exterion Media to make the project a reality. Marketing Lucky Generals invests in sports marketing agency Shona Ghosh Lucky Generals is backing a new sports marketing agency, Dark Horses, founded by former BBH Sport employee Simon Dent. Media Magazine ABCs: Top 100 for first half of 2016 Omar Oakes The UK's most actively purchased magazines and digital editions have been revealed for the first half of 2016. Also in the news Magazine ABCs: Men's Health leads the pack but top three see circulation shrink Men's Health retained its ranking as the biggest selling men's magazine, with Forever Sports, published by Haymarket for Sports Direct, beating GQ to the second spot, the latest data from the Audit Bureau of Circulation Shows. Arianna Huffington to leave Huffington Post Arianna Huffington has stepped down as editor-in-chief at Huffington Post to focus on a new venture called Thrive Global. Why is Snapchat investing in 'old world' media content? Social media platforms are imitating more established commercial media by turning to entertainment, music and sports formats to grow and keep their audiences, writes Steve Ackerman, the managing director of Somethin' Else. Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Campaign Jobs PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Associate Innovation Director £65000 - £85000 per annum Elizabeth Norman International, London Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Account Manager £30 – 35k + bens Direct Recruitment- Account Handling, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire PPC Account Manager - Full Service Media Agency! £35k Dot-Gap, London (Central) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Sales Executive - Autosport £19,000 plus 40% commission (£26k OTE) Haymarket Media Group, Twickenham, London (Greater) Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater)

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