Saturday, 27 August 2016

Sainsbury's moves £60m ad account to Wieden & Kennedy, Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives, Marks & Spencer moves ad account to Grey London

Campaign: Agencies

Campaign: Agencies
August 27, 2016

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Sainsbury's moves £60m ad account to Wieden & Kennedy
Sainsbury's moves £60m ad account to Wieden & Kennedy

Maisie McCabe and Omar Oakes

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives
Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives

Omar Oakes

A pair of creatives from Crispin Porter & Bogusky London has created a series of spoof warning signs to promote proper etiquette on the capital's new Night Tube service.

Marks & Spencer moves ad account to Grey London
Marks & Spencer moves ad account to Grey London

Maisie McCabe

Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

Guardian discloses it gives cash and free ad space in rebates to agencies
Guardian discloses it gives cash and free ad space in rebates to agencies

Gideon Spanier

The publisher of The Guardian has disclosed in its accounts for the first time that it makes "cash payments" and gives "free advertising space" to media agencies in return for certain levels of spend.

Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more
Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

The cost of advertising: ISBA/Arc study reveals adland's commercial trends
The cost of advertising: ISBA/Arc study reveals adland's commercial trends

Sonoo Singh

Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc.

A view from Dave Trott: Jumping the shark
A view from Dave Trott: Jumping the shark

Dave Trott

Most people know the expression "Jumping the shark".

Dentsu Aegis Network launches enhanced parental leave
Dentsu Aegis Network launches enhanced parental leave

Gurjit Degun

Dentsu Aegis Network is matching its maternity and adoption leave, offering anyone with a new child to take up to 20 weeks' paid leave.

Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo
Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo

Staff

Two of the UK's biggest retailers have opted to part ways with their long-serving incumbents this week, as Sainsbury's and M&S concluded their advertising reviews.

What it takes to become an agency leader
What it takes to become an agency leader

Marie Davidheiser

Iris New York's managing director gives three tips for climbing to the top

The culture of fear
Promoted
The culture of fear

Staff

DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity

The Work

EE
EE "Kev's lost in music" by Saatchi & Saatchi London

Britney Spears joins Kevin Bacon in the latest spot for EE, the first time the pop princess has appeared in a UK brand campaign.

Burberry
Burberry "My Burberry, Lily James" by Burberry

Lily James, star of Cinderella and Downton Abbey, took over Burberry's Snapchat account on 22 August to unveil the fashion brand's latest TV and print campaign.

Art Fund
Art Fund "See everything" by 101

"See everything" features US filmmaker Alex Gorosh as he attempts to visit all the art in London in one day, to promote the Art Fund's National Art Pass.

Why location is as important as the message in mobile marketing
Promoted
Why location is as important as the message in mobile marketing

Stephen Graves

Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages

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