Friday 26 August 2016

TalkTalk sponsors The X Factor for tenth year; Is Google's plan to demote sites with pop-up ads an abuse of power?

Campaign: Media

Campaign: Media
August 26, 2016
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TalkTalk sponsors The X Factor for tenth year
TalkTalk sponsors The X Factor for tenth year

Omar Oakes

TalkTalk will continue its sponsorship of The X Factor for the tenth year with another user-generated ident campaign.

Is Google's plan to demote sites with pop-up ads an abuse of power?
Is Google's plan to demote sites with pop-up ads an abuse of power?

Ilyse Liffreing

Marketers react to the search giant's plan to crack down on "intrusive interstitials"

WhatsApp update paves way for brands to message users
WhatsApp update paves way for brands to message users

Shona Ghosh

WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience.

10 ways Tokyo 2020 will be radically different from Rio
10 ways Tokyo 2020 will be radically different from Rio

Kyle Bunch

R/GA's managing director of social shares ten things that will make Japan's Olympic Games decidedly different than Rio--Mario Bros. warp tubes and Hello Kitty cameos not included

Understanding loss, risk, and trust is key to successful PBR deals
Understanding loss, risk, and trust is key to successful PBR deals

Chris Pearce

Points for agencies to consider when using Payment by Results. By TMW Unlimited's chief executive.

Campaign Viral Chart: Nike's 'Unlimited youth' shows no sign of ageing
Campaign Viral Chart: Nike's 'Unlimited youth' shows no sign of ageing

Unruly

Nike's "Unlimited youth", the brand's latest inspirational ad, is running ahead of the competition and shows no signs of slowing down, in this week's Viral Chart.

Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo
Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo

Staff

Two of the UK's biggest retailers have opted to part ways with their long-serving incumbents this week, as Sainsbury's and M&S concluded their advertising reviews.

Pizza Hut's playable DJ pizza box puts a new spin on food promos
Pizza Hut's playable DJ pizza box puts a new spin on food promos

Be On

Social video experts at Be On review the latest viral from Pizza Hut.

8 ways to get creative with digital out-of-home
Promoted
8 ways to get creative with digital out-of-home

Staff

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

Day 11: Seven Dmexco talks you can't afford to miss
Promoted
Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

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