Betfair launches campaign by Lucky Generals, 6 ways to rewrite gender in adland

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Campaign: Agencies August 08, 2016

Latest Betfair unveils first campaign with Lucky Generals Shona Ghosh Betfair has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May. Six ways to rewrite gender in adland after the Kevin Roberts debacle Ali Hanan After the Kevin Roberts controversy, Creative Equals founder Ali Hanan proposes six concrete ways to improve gender diversity in the ad industry. Advertising adds body image pressure, boys tell survey Omar Oakes Media Smart, the media literacy programme, has launched new resources to help parents and teachers talk to boys about body image issues. Why ad-blocking doesn't matter Mark Cooper The second piece of context is why I'm writing this, which is significant. It came after a well-known brand client asked what impact ad blocking was having on the UK market and how it was affecting our business. It was the investigation to answering this that resulted in my position on the issue changing from that of the very vocal majority to my current position in a metaphorical Coventry. Digital advertising dealt Outsmart its final blow Jeremy Lee Outsmart's announcement that it will downsize leaves the outdoor trade body looking rather diminished, says Jeremy Lee. Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity The Work Nissan "#DoItForUs" by Red Bee Media Nissan gets sneaky in its latest work around The Olympics, pranking athletes in Team GB and filming their reactions on hidden cameras. National Lottery "Olympic heroes" by EchoMany Camelot, the operator of The National Lottery, has partnered with EchoMany to launch its first personalised Twitter campaign, featuring Team GB athletes. The launch of FT and Google's "Hidden cities Rio" campaign coincides with the start of the Olympics Games. Trending 'There are hundreds of Kevin Roberts in advertising': a senior creative speaks out Tiger Savage Tiger Savage, a senior female creative, gives her opinion on sexism in the industry and why Kevin Roberts' recent comments are just the tip of the iceberg. Cadbury descendant keeps family legacy alive in new chocolate start-up Matthew Chapman James Cadbury is building on his predecessors' legacy of philanthropy and authenticity with his chocolate start-up Love Cocoa. Promoted The Digital Revolution: Are you keeping up with the pace of change? Campaign in partnership with Kingpin Let us know how you're staying ahead of the curve in today's rapidly evolving marketplace Campaign Jobs Strategic SENIOR ACCOUNT MANAGER/ JUNIOR ACCOUNT DIRECTOR - Creative agency - London - £35-39k dependent on experience Judi Patton, London (East), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Creative - Theme Parks Competitive Merlin, Acton, London Senior or Midweight Digital Designer £25000 - £40000 per annum Dyson, Wiltshire, Malmesbury Digital Designer £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) MidWeight ReToucher, Packaging Design Salary Negotiable Jobbio, Camden, London (Greater) Digital Editor Competitive salary and dependent on experience Boat International Media, Wimbledon, London (Greater) Graphic Designers Competitive Atkins, Birmingham, London, Epsom and Glasgow offices. Junior Designer £25-£28K World Skills UK, London

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