Why ad-blocking doesn't matter, Facebook mimics Snapchat, Betfair unveils new campaign

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Campaign: Media August 08, 2016

Media news and analysis, powered by Media Week Latest Why ad-blocking doesn't matter Mark Cooper The online industry is in a right tizzy about ad-blocking. Amid this blind panic, it's worth considering why ad-blocking doesn't matter as much as you think, writes Mark Cooper, RadiumOne's operations director. Facebook offers Snapchat-style photo filters Simon Gwynn Less than a week after borrowing one of Snapchat's defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Betfair unveils first campaign with Lucky Generals Shona Ghosh Betfair has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May. Advertising adds body image pressure, boys tell survey Omar Oakes Media Smart, the media literacy programme, has launched new resources to help parents and teachers talk to boys about body image issues. Promoted How to mix with stars and still get noticed: a masterclass for brands Staff A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network Promoted "A brand isn't what you tell customers anymore; it's what the customer tells you it is" Brand Republic Insight & Salesforce What's it really like to be a marketing leader in the age of the consumer? We gathered leading marketing minds to find out... Campaign Jobs AV Senior Planner Buyer £30k Dot-Gap, London (Central) Head of SEO £70000 - £80000 per annum Ultimate Asset, London Digital Group Head- Major Media Owner £55000 - £65000 per annum + bonus & benefits Ultimate Asset, London Commercial Manager £45,000 + com + bens ote £60,000 +++ b3-media, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Developer Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executive Depending on experience Haymarket Media Group, Twickenham, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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