Sprite ads taken down after sparking sexism complaints; Twitter extends conversational ads to all advertisers and launches 'Instant Unlock'

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Campaign 18:05 August 04, 2016

The five things you need to know today Most read Sprite ads taken down after sparking sexism complaints Omar Oakes Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism. Tech Twitter extends conversational ads to all advertisers and launches 'Instant Unlock' option Simon Gwynn Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers today after a seven month beta. Advertising Gallop says Publicis Groupe would have made a better statement in firing Roberts Gurjit Degun Cindy Gallop, the gender diversity activist, has said that Kevin Roberts, who resigned from his post as executive chairman at Saatchi & Saatchi today, should have been fired. Marketing Facebook study: 53% of consumers more likely to shop with a business they can message Ilyse Liffreing Nielsen and the social network teamed up to produce a global snapshot of messaging behaviors, and found that customers increasingly expect brands to engage with them in-app. Media Rajar Q2 2016: Commercial radio takes lead ahead of BBC Gurjit Degun Commercial radio edged ahead of the BBC in terms of listening between April and June. Also in the news A view from Dave Trott: Your money or your life In the US, between 1968 and 2011, more Americans were killed by gun violence than died in every war America's ever fought. Creatives hit back at 'bad taste' Sprite ads Two female creatives have responded to Sprite ads accused of sexism with a mock-up of work bringing down the comments. Third of UK internet users take 'digital detox' Fifteen million UK internet users have undertaken a "digital detox", according to research by Ofcom. Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Promoted Tickety boo: a simple way to reach 750,000 people Getmemedia Campaign Jobs Social Media Strategist £60000 - £70000 per annum The Great & The Good, London, City of London Head of Brand and Marketing Circa £45,000 Parkwood Leisure, Worcester, Worcestershire Account Director Competitive Hearst, London (Central), London (Greater) Shopper Marketing Manager £40,000 per annum + bonus Ball & Hoolahan, South East England Trustees Volunteer Barnardo's, London (Central), London (Greater) Senior Brand Manager - Barcelona £40,000 - £50,000 per annum + bonus and benefits Jarlett de Grouchy, Barcelona Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Account Manager, Energy & Environment Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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