Why Facebook is building a Netflix for gaming + latest from TFL, Reebok, Burberry & Snapchat

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Campaign: Brands August 23, 2016

Brand news and analysis, powered by Marketing Latest Why Facebook is building a Netflix for gaming Shona Ghosh Facebook will target the $61bn (£46.3m) gaming market after striking a partnership with Unity to offer its own games distribution platform. TFL marketing chief: Good leaders talk less and listen more Chris Macleod If you don't have a fascination with what makes people tick, you might be in the wrong business, writes Chris Macleod. Why marketers should learn slow instead of failing fast Helen Edwards Failure is overrated. Olympics and sunny weather drive up supermarket sales Gurjit Degun Olympics fever and the hot weather have contributed to the best year-on-year sales for supermarkets for almost three years. Lochte loses Speedo sponsorship after botched robbery story Sean Czarnecki The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic Games Who won gold at the Twitter Olympics? John Scurfield John Scurfield, head of sport and entertainment at MediaCom, delves into the data behind fan engagement in Rio 2016. Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics Ilyse Liffreing The fitness brand that strives to "Be More Human" would rather validate than compete with you The Marketing Society's Gemma Greaves bridges divide between clients and agencies Simon Gwynn Gemma Greaves, The Marketing Society's global managing director, is on a mission to help the industry overcome brand rivalries and the 'whole client/agency thing'. Burberry sponsors first Snapchat Lens for 'steamy' My Burberry Black launch Shona Ghosh Burberry has created its first sponsored Snapchat Lens to promote the launch of a new fragrance, My Burberry Black. How can new M&S boss Steve Rowe end five years of clothing decline? Simon Gwynn New M&S boss Steve Rowe was plunged straight into the heat of battle this morning when the retailer's fourth quarter trading update showed like-for-like sales in its general merchandising (clothing and home) division had fallen 2.7%. So what should be at top of his agenda? How dancer Kaelynn 'KK' Harris is helping Gap get fit Kaelynn 'KK' Harris stars in Gap's "#DoYouMove" campaign for the brand's new GapFit sportswear collection. The future of big data is all about location Shona Ghosh Marketers are increasingly turning to location data but issues such as privacy remain front of mind, Shona Ghosh writes. What can your brand learn from Kanye, Beyonce, Ed and Adele? Mike Dowuona The music artists dominating the charts and social space right now are some of the world's most talented brand builders - and consumer brands have plenty to learn plenty from them, writes Mike Dowuona. Guinness renews sponsorship of rugby's Pro12 for further four years Simon Gwynn Guinness has resigned as the title sponsor of the Pro12, the rugby union championship involving elite teams from Ireland, Scotland, Wales and Italy. Promoted The sky is brands' only limit Staff Jocelyn Egan, SVP Discovery Solutions Global, Discovery Networks talks new opportunities for branded content #BENtalks Promoted What does it even mean to be a customer-centric business these days? Campaign & Trustpilot Tell us how you build brand advocacy in today's switched-on consumer for a chance to win £200 John Lewis vouchers and a a free trial of Trustpilot... Campaign Jobs Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Product Manager £40000 - £45,000 Per Annum + Benefits Veritas Partnership Ltd, Dorset

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