Friday 26 August 2016

EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot + latest from Malibu, WhatsApp & Brexit

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 26, 2016

Latest

EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot
EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot

Shona Ghosh

EE has become the first UK carrier to partner with Apple Music and has released a new spot starring Kevin Bacon and Britney Spears.

Consumer confidence rebounds after Brexit slump
Consumer confidence rebounds after Brexit slump

Omar Oakes

Consumer confidence in the UK appears to have rebounded strongly in August after showing its largest monthly increase in more than three years.

UK shoppers spend 17% more at bargain shops
UK shoppers spend 17% more at bargain shops

Omar Oakes

British households are spending 17% more at bargain stores such as Poundland and B&M compared to a year ago, according to new retail figures from Nielsen.

Malibu takes Internet of Things forward with world's biggest rollout of connected bottles
Malibu takes Internet of Things forward with world's biggest rollout of connected bottles

Simon Gwynn

Pernod Ricard's coconut rum Malibu is embracing the idea of connected products on a scale not seen before, with the release next week of 40,000 near field communication-enabled bottles.

WhatsApp update paves way for brands to message users
WhatsApp update paves way for brands to message users

Shona Ghosh

WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience.

Watch: 18 Feet & Rising holds competition to secure new talent
Watch: 18 Feet & Rising holds competition to secure new talent

Helen Hoddinott

Eight shortlisted candidates spent a day at the agency working on a live brief, competing to secure one of three creative placements going at 18 Feet & Rising.

July's Aerial Awards winner: Hive 'Superfast any time'
The culture of fear
Promoted
The culture of fear

Staff

DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity

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