Monday, 1 August 2016

Ocean adds Stratford to Westfield deal, TfL remains bullish after Brexit, Trinity Mirror profit up

Campaign: Media

Campaign: Media
August 01, 2016
Media news and analysis, powered by Media Week

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Ocean adds Stratford in new £100m Westfield OOH deal
Ocean adds Stratford in new £100m Westfield OOH deal

Omar Oakes

Ocean Outdoor has retained its outdoor advertising contract for Westfield shopping centre in London's White City and also been awarded a similar deal for its sister site in Stratford.

TfL and Exterion still bullish about 'London audience' after Brexit
TfL and Exterion still bullish about 'London audience' after Brexit

Gideon Spanier

The new Tube contract will innovate to help brands connect with a valuable audience, Brexit or not.

Trinity Mirror profit up 42% after Local World deal
Trinity Mirror profit up 42% after Local World deal

Omar Oakes

Trinity Mirror has reported a 42% increase in pretax profit to £66.9m following the purchase of rival publisher Local World last year.

New York Times places VR video within its mobile site for first time
New York Times places VR video within its mobile site for first time

Simon Gwynn

The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format.

OOH: brand building or activation?
OOH: brand building or activation?

Mungo Knott

OOH builds awareness, offers relevance and enhances trust, writes Mungo Knott, the marketing and insight director at Primesight.

Don't underrate news brands' ability to deliver
Don't underrate news brands' ability to deliver

Mark Finney

There is a reason "so many have devoted their lives to protecting rhinos, parakeets, kakapos and dolphins", zoologist Mark Carwardine says: "The world would be a poorer, darker, lonelier place without them." Advertisers should feel the same about our newspaper brands.

My Media Week: Chris Broadbent, MediaCom North
My Media Week: Chris Broadbent, MediaCom North

Hayley Hayes

Chris Broadbent, chief operating officer of MediaCom North, has spent his week on numerous train journeys, checking out the company's new offices, putting "people first" and relaxing in "God's own country".

Review recap: Premier League, National Citizen Service
Review recap: Premier League, National Citizen Service

Staff

Campaign revealed last week that the Premier League has now kicked off its global media planning and buying review.

The story behind the story
Promoted
The story behind the story

Staff

McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival

What is the future for digital advertising?
Promoted
What is the future for digital advertising?

Staff

Speaking at the Programmable Marketing Forum, industry professionals were asked what they thought was the future for digital advertising and to name one issue with today's programmatic advertising that needs fixing.

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