Guardian discloses it gives cash and free ad space in rebates to agencies; Kardashians under fire over sponsored posts; Why Facebook is building a Netflix for gaming

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Campaign 18:05 August 23, 2016

The five things you need to know today Most read Guardian discloses it gives cash and free ad space in rebates to agencies Gideon Spanier The publisher of The Guardian has disclosed in its accounts for the first time that it makes "cash payments" and gives "free advertising space" to media agencies in return for certain levels of spend. Tech Burberry sponsors first Snapchat Lens for 'steamy' My Burberry Black launch Shona Ghosh Burberry has created its first sponsored Snapchat Lens to promote the launch of a new fragrance, My Burberry Black. Advertising Kardashian clan under fire over sponsored posts Gurjit Degun Reality TV family the Kardashians have come under fire for not being clear about their sponsored social media posts. Marketing Coca-Cola, McDonald's and Samsung won the Brand Olympics on social Matt Chokshi Coca-Cola, McDonald's and Samsung deserve golds for best use of social at this year's Olympics, writes Zone's client creative director. Media Why Facebook is building a Netflix for gaming Shona Ghosh Facebook will target the $61bn (£46.3bn) gaming market after striking a partnership with Unity to offer its own games distribution platform. Also in the news What can your brand learn from Kanye, Beyonce, Ed and Adele? The music artists dominating the charts and social space right now are some of the world's most talented brand builders - and consumer brands have plenty to learn plenty from them, writes Mike Dowuona. Who won gold at the Twitter Olympics? John Scurfield, head of sport and entertainment at MediaCom, delves into the data behind fan engagement in Rio 2016. Half of most shared Olympics ads of all time are from Rio games Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10. Promoted 8 ways to get creative with digital out-of-home Staff By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work Promoted Career Quandary: Should I try contract work? Chris McCarthy Chris McCarthy from Adam Recruitment answers a digital marketer's career dilemma on whether to try contract work to broaden their experience Campaign Jobs Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Client Development Director £80k - £100k plus Bonus Stonor, South East England Head of Business Development - Branded Video Content £70000 per annum + OTE £100k Ultimate Asset, London, West London Client Services Director - award winning integrated B2B agency £80-110k (neg) plus bonus and benefits The Jefferson Group, Berkshire / Oxfordshire area Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager £40000 per annum Brand Recruitment, Waltham Cross, Hertfordshire / Hatfield, Hertfordshire / London, Barnet Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Product Manager £40000 - £45,000 Per Annum + Benefits Veritas Partnership Ltd, Dorset

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