Thursday 11 August 2016

Nivea owner kicks off media review, MacLennan on Bazeley's exit from M&C Saatchi, Snapchat appears to increase ads

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 11, 2016

Latest

Beiersdorf kicks off review for northern Europe media
Beiersdorf kicks off review for northern Europe media

Gurjit Degun

Beiersdorf, which owns the Nivea brand, is reviewing its media account across northern Europe.

Moray MacLennan admits LMFM purchase was not smart
Moray MacLennan admits LMFM purchase was not smart

Claire Beale

Moray MacLennan, worldwide chief executive of M&C Saatchi, has described its 2014 purchase of Lean Mean Fighting Machine as "not be in our top ten of smartest acquisitions", as the last of the digital agency's co-founders exits.

Snapchat appears to increase ads between Stories
Snapchat appears to increase ads between Stories

Gurjit Degun

Snapchat is allowing brands to run more ads between photos and videos people have shared with their friends.

Cindy Gallop: Trust crisis demands clients 'completely rethink' agency relationships
Cindy Gallop: Trust crisis demands clients 'completely rethink' agency relationships

Nicola Kemp

Cindy Gallop, the entrepreneur and advertising consultant, has urged clients to completely rethink their agency relationships in the wake of the scandal over kickbacks at US media agencies.

E! News to focus on Facebook Live and Snapchat Discover
E! News to focus on Facebook Live and Snapchat Discover

Gurjit Degun

E! News, the entertainment channel, is focusing its efforts on Facebook Live and Snapchat Discover after adding digital execs to its leadership team two months ago.

M&S' 2016 Christmas ad shoot sees gift-packed helicopter flown into north London
M&S' 2016 Christmas ad shoot sees gift-packed helicopter flown into north London

Omar Oakes

Marks & Spencer's Christmas ad could feature a helicopter packed with gifts shot in a north London square after pictures from the shoot were revealed.

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DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity

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