Thursday, 11 August 2016

MacLennan admits LMFM was not M&C Saatchi's smartest purchase; The end of dinosaur leaders?

Campaign: Agencies

Campaign: Agencies
August 11, 2016

Latest

Life after Kevin Roberts: the end of 'dinosaur' leaders?
Life after Kevin Roberts: the end of 'dinosaur' leaders?

Kate Magee

Amid the comments made by Saatchi & Saatchi's Kevin Roberts, Kate Magee wonders if the debate is really about the changing definitions of leadership and success.

Moray MacLennan admits LMFM was not M&C Saatchi's smartest purchase
Moray MacLennan admits LMFM was not M&C Saatchi's smartest purchase

Moray MacLennan, worldwide chief executive of M&C Saatchi, has described its 2014 purchase of Lean Mean Fighting Machine as "not in our top ten of smartest acquisitions", as the last of the digital agency's co-founders exits.

Cindy Gallop: Trust crisis demands clients 'completely rethink' agency relationships
Cindy Gallop: Trust crisis demands clients 'completely rethink' agency relationships

Nicola Kemp

Cindy Gallop, the entrepreneur and advertising consultant, has urged clients to completely rethink their agency relationships in the wake of the scandal over kickbacks at US media agencies.

Lucky Generals invests in sports marketing agency
Lucky Generals invests in sports marketing agency

Shona Ghosh

Lucky Generals is backing a new sports marketing agency, Dark Horses, founded by former BBH Sport employee Simon Dent.

Beiersdorf kicks off review for northern Europe media
Beiersdorf kicks off review for northern Europe media

Gurjit Degun

Beiersdorf, which owns the Nivea brand, is reviewing its media account across northern Europe.

Less talk, more action on gender diversity
Less talk, more action on gender diversity

Claire Beale

The industry needs to keep the heat up on diversity, keep it boiling and spitting until we always notice when there's a lack of it, says Claire Beale.

M&S' 2016 Christmas ad shoot sees gift-packed helicopter flown into north London
M&S' 2016 Christmas ad shoot sees gift-packed helicopter flown into north London

Omar Oakes

Marks & Spencer's Christmas ad could feature a helicopter packed with gifts shot in a north London square after pictures from the shoot were revealed.

Oliver paid less than £1m to buy Dare
Oliver paid less than £1m to buy Dare

Omar Oakes

Oliver Group paid less than £1m as part of the acquisition of Dare last year, the company's latest financial accounts show.

Pregnant Man has final word on Kevin Roberts' sexism spat
Pregnant Man has final word on Kevin Roberts' sexism spat

Shona Ghosh

There has been a lot of talk across both traditional and social media after Saatchi & Saatchi chairman Kevin Roberts suggested the gender debate in advertising "was over".

A view from Dave Trott: Manufacturing a market
A view from Dave Trott: Manufacturing a market

Dave Trott

What caused the end of the small local grocery shops?

Boys' body image affected by advertising, study finds
Boys' body image affected by advertising, study finds

Simon Gwynn

Boys could be suffering because parents, teachers and boys themselves do not recognise the effect that advertising has on their body image, according to a new report by the Advertising Association's research arm.

Lida appoints Tori Winn as executive creative director
Lida appoints Tori Winn as executive creative director

Shona Ghosh

Lida has strengthened its creative department by appointing Tori Winn as executive creative director.

Must every ad be an emotional journey?
Must every ad be an emotional journey?

Maisie McCabe

The rise of sentimental ads - Esso being the latest example - shows brands can get so wrapped up in a trend that they forget how the world really works.

CHI & Partners hires BBH senior creative Toby Brewer
CHI & Partners hires BBH senior creative Toby Brewer

Simon Gwynn

CHI & Partners has appointed Bartle Bogle Hegarty senior creative Toby Brewer as creative director.

Adblock Plus: Facebook alienates audience by blocking ad-blockers
Adblock Plus: Facebook alienates audience by blocking ad-blockers

Omar Oakes

Adblock Plus has sharply criticised Facebook's decision to effectively block ad-blockers on its desktop site because they are "alienating" their audience.

The story behind the story
Promoted
The story behind the story

Staff

McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival

The Work

Turkey of the week: Sprite
Turkey of the week: Sprite "#BrutallyRefreshing"

Shona Ghosh

Shona Ghosh is unimpressed by Sprite's online ad fiasco.

Pick of the week: Ikea
Pick of the week: Ikea "Let's relax" by Acne

Kate Magee

Kate Magee is enjoying Ikea's latest online spot.

Fortune favours the brave: The new breed of predictive marketers
Promoted
Fortune favours the brave: The new breed of predictive marketers

Brand Republic & Redeye

We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business.

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