Sir Ken Robinson on dropping the creative label, Why Olympics sponsorship is risky, Cadbury descendant pushes chocolate start-up

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Campaign Sunday Supplement August 07, 2016

In-depth reads from across Campaign, covering brands, agencies and media Ken Robinson: 'You don't want a caste system for creativity' Kate Magee Respected educationalist Sir Ken Robinson talks to Kate Magee about creative cultures, the state of education and why adland should drop the 'creative' label. Cadbury descendant keeps family legacy alive in new chocolate start-up Matthew Chapman James Cadbury is building on his predecessors' legacy of philanthropy and authenticity with his chocolate start-up Love Cocoa. Why Rio Olympics sponsorship is risky business Simon Gwynn Given the chaotic build-up to Rio, is Olympic sponsorship a toxic investment, Simon Gwynn asks. Your unconscious bias is showing, Kevin Roberts Ali Hanan Saatchi & Saatchi's Kevin Roberts exposed an unconscious bias with his controversial comments about gender diversity, but the debate is far from over, says the founder of Creative Equals. Should the Olympics allow fast-food sponsors? John Tylee Fat chance of Jamie Oliver, or any of the other activists gathered under his anti-obesity banner, preventing McDonald's or Coca-Cola sponsoring the Olympic Games unless they meet particular health standards. A view from Dave Trott: Your money or your life Dave Trott In the US, between 1968 and 2011, more Americans were killed by gun violence than died in every war America's ever fought. Brands should follow Obama's advice to be useful and kind Jon Goldstone Have a purpose - but ensure it is true to the brand and its customers, says The Brandgym's Jon Goldstone. TfL and Exterion still bullish about 'London audience' after Brexit Gideon Spanier The new Tube contract will innovate to help brands connect with a valuable audience, Brexit or not. Former refugee Hossaini works to highlight immigrants' contributions to the UK Melody Hossaini, the founder and chief executive of InspirEngage International, has teamed up with the Joint Council for the Welfare of Immigrants for a campaign that places heritage plaques on key buildings where high-profile immigrants have lived and worked. Promoted How to mix with stars and still get noticed: a masterclass for brands Staff A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network Campaign Jobs Social Media Strategist £60000 - £70000 per annum The Great & The Good, London, City of London Head of Brand and Marketing Circa £45,000 Parkwood Leisure, Worcester, Worcestershire Account Director Competitive Hearst, London (Central), London (Greater) Shopper Marketing Manager £40,000 per annum + bonus Ball & Hoolahan, South East England Trustees Volunteer Barnardo's, London (Central), London (Greater) Senior Brand Manager - Barcelona £40,000 - £50,000 per annum + bonus and benefits Jarlett de Grouchy, Barcelona Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire

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