Twitter CMO on catching up with Facebook, Nivea owner in media review, Publishers warned after Facebook blocks the blockers

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Campaign: Media August 11, 2016

Media news and analysis, powered by Media Week Latest Twitter marketing boss shoots to build up brand's following Maisie McCabe Maisie McCabe asks Twitter's global marketing chief Leslie Berland about her plans to make a brand that is facing declining growth and steadily losing ground to Facebook more attractive to advertisers. Beiersdorf kicks off review for northern Europe media Gurjit Degun Beiersdorf, which owns the Nivea brand, is reviewing its media account across northern Europe. Publishers warned after Facebook blocks the blockers Omar Oakes The "arms race" between publishers and and ad-blockers has intensified after Facebook took the radical step of rendering ad-blocking software ineffective on its desktop website. Outdoor marketing funding in doubt as Outsmart shrinks Omar Oakes The dramatic scaling back of out-of-home industry body Outsmart has raised questions about the future funding of marketing initiatives for the sector. Cindy Gallop: Trust crisis demands clients 'completely rethink' agency relationships Nicola Kemp Cindy Gallop, the entrepreneur and advertising consultant, has urged clients to completely rethink their agency relationships in the wake of the scandal over kickbacks at US media agencies. Why is Snapchat investing in 'old world' media content? Steve Ackerman Social media platforms are imitating more established commercial media by turning to entertainment, music and sports formats to grow and keep their audiences, writes Steve Ackerman, the managing director of Somethin' Else. E! News to focus on Facebook Live and Snapchat Discover Gurjit Degun E! News, the entertainment channel, is focusing its efforts on Facebook Live and Snapchat Discover after adding digital execs to its leadership team two months ago. Adblock Plus: Facebook alienates audience by blocking ad-blockers Omar Oakes Adblock Plus has sharply criticised Facebook's decision to effectively block ad-blockers on its desktop site because they are "alienating" their audience. Gen Brexit: Turbulent times make for good creative initiatives Sue Unerman Generation Brexit can expect to grow up in challenging times but the history of pop culture reveals creativity can flourish in turbulent environments. Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Promoted Planning for the Festive Season: Top Tips for Retailers Brand Republic Insight & Hitwise While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it... Campaign Jobs AV Senior Planner Buyer £30k Dot-Gap, London (Central) Head of SEO £70000 - £80000 per annum Ultimate Asset, London Digital Group Head- Major Media Owner £55000 - £65000 per annum + bonus & benefits Ultimate Asset, London Commercial Manager £45,000 + com + bens ote £60,000 +++ b3-media, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Developer Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Marketing Executive Depending on experience Haymarket Media Group, Twickenham, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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