Cadbury descendant keeps family legacy alive + latest from confused.com & James Corden, EE & BT joint campaign, Rio Olympics and more

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Campaign: Brands August 02, 2016

Brand news and analysis, powered by Marketing Latest Cadbury descendant keeps family legacy alive in new chocolate start-up Matthew Chapman James Cadbury is building on his predecessors' legacy of philanthropy and authenticity with his chocolate start-up Love Cocoa. Confused.com drops Brian the Robot for James Corden Gurjit Degun Confused.com, the price comparison site, is ditching Brian the Robot for James Corden as it tries to keep up with the competition. The strategy behind EE's first marketing tie-up with BT Shona Ghosh EE last week launch its first joint campaign with BT, pushing the new BT Sport app to its mobile customers. Tesco top marketer Robin Terrell to depart Simon Gwynn Tesco chief customer officer Robin Terrell is leaving the supermarket after three years. Olympics sponsor status is mixed blessing for brands, says new survey Sandra Halliday With the Rio Olympics looming, a new UK survey suggests that being an official Olympics or Paralympics sponsor is not necessarily an effective way of generating long-term brand awareness, although sponsorship can prove effective for major names. Should the Olympics allow fast-food sponsors? John Tylee Fat chance of Jamie Oliver, or any of the other activists gathered under his anti-obesity banner, preventing McDonald's or Coca-Cola sponsoring the Olympic Games unless they meet particular health standards. Top five official Olympic sponsor ads trending on YouTube Alex Player With less than a week until the 2016 Olympic Games in Rio kicks off, competition on YouTube is heating up. Brands should follow Obama's advice to be useful and kind Jon Goldstone Have a purpose - but ensure it is true to the brand and its customers, says The Brandgym's Jon Goldstone. Google Zoo, MediaMonks invite all to play on road to Rio Gabey Goh Google Zoo teamed up with MediaMonks to provide a platform to enhance fans' enjoyment of the 2016 Olympic Games. UK businesses don't understand millennials but might not consider doing market research Simon Gwynn More than a quarter of UK businesses never carry out market research - even though the vast majority of companies say they do not fully understand their audience. Promoted Describe the ad-tech landscape and how you'd like to see it change Staff Speaking at the Programmable Marketing Forum, industry professionals were asked to describe the ad-tech landscape in three words. Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs Social Strategist £70k Dot-Gap, London (Central) AV Account Director £55k Dot-Gap, London (Central) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Product Marketing Manager £55000 - £60000 per annum Robert Half Recruitment, City of London, London Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater)

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