Wednesday, 1 February 2012

Campaign Daily Fix - L'Oréal, MediaCom and LBi, M&C Saatchi, TripAdvisor, Publicis Groupe, Mindshare, Honda

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Latest News
L'Oréal anti-wrinkle cream ad thwarted by MP
by Loulla-Mae Eleftheriou-Smith,
01 February 2012, 12:01AM
L'Oréal anti-wrinkle cream ad thwarted by MP
A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP.
MediaCom and LBi win Etihad's global media accounts
by Iain Akerman,
01 February 2012, 11:00AM
MediaCom and LBi win Etihad's global media accounts
WPP agency MediaCom will handle above-the-line media planning and buying, while LBi will take care of digital media strategy, search and affiliate marketing.
M&C Saatchi returns to New York
by Daniel Farey-Jones,
01 February 2012, 12:09PM
M&C Saatchi returns to New York
M&C Saatchi has hired Jeff Brooks from Euro RSCG New York to spearhead the revival of its New York office, which was folded into its Los Angeles office in 2008.
TripAdvisor's 'reviews you can trust' claims barred by ASA
by Loulla-Mae Eleftheriou-Smith,
01 February 2012, 12:01AM
TripAdvisor's 'reviews you can trust' claims barred by ASA
The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted".
Publicis Groupe acquires Middle East digital agency
by Daniel Farey-Jones,
01 February 2012, 10:32AM
Publicis Groupe acquires Middle East digital agency
Publicis Groupe has acquired Flip Media, a digital agency network in the Middle East, for an undisclosed sum, to fold into Leo Burnett.
Mindshare set to take £12m Post Office media while UM London poised for Royal Mail
by Mark Banham,
31 January 2012, 02:05PM
Mindshare set to take £12m Post Office media while UM London poised for Royal Mail
The Post Office is poised to award its £12m media planning and buying account to WPP agency Mindshare, while Interpublic Group's UM London is in pole position to take the £2m media business for The Royal Mail.
Honda courts grown-up Ferris Bueller fans
by Daniel Farey-Jones,
31 January 2012, 12:30PM
Honda courts grown-up Ferris Bueller fans
Honda has released a two-minute long homage to 'Ferris Bueller's Day Off' featuring an older Matthew Broderick skipping a day's shooting and driving around in the brand's CR-V.
Latest Work
LoveFilm 'families' by 18 Feet & Rising
27 January 2012, 10:34AM
LoveFilm 'families' by 18 Feet & Rising
LoveFilm has released a new campaign by 18 Feet & Rising.
JC Penney 'no' by Mother New York
27 January 2012, 09:50AM
JC Penney 'no' by Mother New York
JC Penney's new campaign by Mother New York features shoppers saying "No" to complicated sales prices.
Aviva 'for the love of your home' by AMV BBDO
26 January 2012, 09:16AM
Aviva 'for the love of your home' by AMV BBDO
Aviva has released a set of idents for its partnership with the Home channel to advertise its home insurance offering.
Private Hear: January 2012
26 January 2012, 12:00AM
Private Hear: January 2012
Will Awdry and Brian Jenkins review six new ads in this month's Private Hear, featuring work from Gordon's Gin and Schweppes Premix, British Gas, O2, Monster.co.uk, Lloyds TSB and the Metropolitan Police
Also in the News
Switching service Simplifydigital readies biggest ever TV push
by Matthew Chapman, 01 February 2012, 12:25PM
Heineken unveils Valentine's Day Facebook app
by Gemma Charles, 01 February 2012, 10:30AM
Murdoch takes to Twitter to rubbish Sun on Sunday story
by John Reynolds, 01 February 2012, 09:34AM
Latest Blog Entries
Saying Tata to old attitudes
ianmillner, 01 February 2012, 10:02AM
PITCHING IS LIKE MATING RABBITS
Dave Trott, 30 January 2012, 11:01PM
Data Privacy in the digital world - the "Do not track" movement & humanizing data
suemaclure, 30 January 2012, 5:01PM
Praise be to Alain
Lolly and Nat, 30 January 2012, 5:01PM
Surviving January
Steve Henry, 29 January 2012, 6:01PM
Hats off to Twitter
Jonathan Akwue, 29 January 2012, 9:01AM
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