5 things you need to know today: The rise of the 48-shit poster New Alexa skill | and more...

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Campaign 18:05 July 31, 2017

The five things you need to know today Most read The rise of the 48-shit poster Paul Burke Outdoor ads used to be great. So what happened? Paul Burke investigates. Tech You can finally ask Alexa to order you a pizza from Dominos in the UK Emily Tan More than a year after the service launched in the US, UK consumers can finally ask Alexa to please order them a pizza from Domino's. Advertising Online ad viewability levels in UK still lag behind other European countries Jeremy Lee Despite a rise in the proportion of UK online ads that meet minimum viewability guidelines, the UK still lags far behind Austria, France and Germany. Marketing Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling Simon Gwynn Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials. Media Trinity Mirror print ad revenue down 27% Omar Oakes Trinity Mirror plans to cut costs more aggressively this year as print advertising revenue fell by over a quarter in the first half of 2017. Also in the news Bullying has never lifted any creative bar In Campaign's sister publication, Management Today, Zaid al-Zaidy last week revealed a rather uglier side to the industry. How the Post Office doubled its social media following and broadcasted their travel money products Post Office UK used social media to generate awareness around its financial travel products. Tesco to cover cost of 'tampon tax' for customers Tesco is cutting the price of women's sanitary products so their customers will not be impacted by VAT. Promoted Pure TV brilliance from TK Maxx:The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted Open Canvas: the best in outdoor In the first in a new series, two experts pick their favourite out of home winners in a standout year for the medium at the 2017 Cannes Lions International Festival of Creativity Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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Coke dishes out verbal pun-ishment in quirky animated love story | How the Post Office doubled its social media following | and more...

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Campaign: Brands July 31, 2017

Brand news and analysis, powered by Marketing Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling Simon Gwynn Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials. How the Post Office doubled its social media following and broadcasted their travel money products Emily Tan Post Office UK used social media to generate awareness around its financial travel products. Tesco to cover cost of 'tampon tax' for customers Omar Oakes Tesco is cutting the price of women's sanitary products so their customers will not be impacted by VAT. How brands must walk the line between new vs nostalgia Joe Smith It's easy to overestimate the amount of time people spend thinking about our brands, warns 101's strategy director. DW Fitness First sponsors Sky Sports Mix Gurjit Degun DW Fitness First, the gym and sports retail company, has become the first sponsor for Sky Sports Mix, the free to air channel. Campaign TV: Bompas & Parr host the grand cork experiment James Page Bompas & Parr collaborate with The Portuguese Cork Association for an immersive wine-tasting experience. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group Promoted Direct Line's Mark Evans on drones, mass media and the power of TV Georganna Simpson "The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire

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