KFC debuts bold chicken ad | Group launches drive to support freelancers | Industry urged to tackle diversity

 

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Campaign: Agencies July 17, 2017

KFC shifts marketing to focus on quality and provenance Gurjit Degun KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland. Creative Industries Federation launches drive to support freelance workforce Omar Oakes New measures to support "ignored or poorly served" creative freelancers have been unveiled by the Creative Industries Federation. Watch: Advertising and marketing's biggest names urge industry to tackle diversity challenge Nicola Kemp and Daniel Allen Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry. Hey, brands. You don't have to be 'always on' Laurence Thomson The proliferation of images in the world makes finding the right one for your campaign even more important. Sorrell is wrong about consultancies. Culture is key to what we do Jon Wilkins Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative. Karmarama's Army work errs on caution despite winning awards Jeremy Lee Some good news for one agency that once used to pride itself on its refusal to enter awards scheme. Agency graduate schemes still attract too narrow a field Jamie Williams Work experience participants get out what the agency is prepared to put in. Campaign TV: a look at Mark Denton's 'Art mart!' James Page The creative mind of Mark Denton and his team at Coy! Communications have created a new art exhibition with a difference in Shoreditch. Promoted How an international collaboration helped launch a flightless bird Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London. TRENDING This freelance creative is trying to shake up the gig economy Brittaney Kiefer Casey Bird, the president of women's mentorship organisation SheSays, is trying to improve the relationship between agencies and freelancers with a new reviews platform. Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign Kathryn Luttner Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary." Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Client Lead £65K Dot-Gap, London (Central), Business Director £70000 - £75000 per annum The Great & The Good, London Planner £55000 - £60000 per annum + brilliant benefits and strong culture The Great & The Good, City of London, London Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Account Director - Digital - London £40000 - £50000 per annum DNA Recruit, London, City of London Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater)

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