Amazon Prime Day: why it's all about the ecosystem | Voice technology demands to be heard | and more...

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Campaign: Brands July 10, 2017

Brand news and analysis, powered by Marketing Amazon Prime Day: why it's all about the ecosystem Michelle Whelan As Amazon's annual sales event turns ten today, Geometry Global's UK CEO argues the most successful brands will take advantage of the platform's whole ecosystem. Voice technology demands to be heard Lucas Peon How brands communicate with consumers may never be the same again, Lucas Peon writes. Lidl to open 60 stores a year Gurjit Degun Lidl is planning to open approximately 60 new stores a year as the budget chain gains ground on the UK's big four supermarkets. Jawbone's demise proves that consumer insight trumps tech in the wearables sector Emily Tan Once valued at more than $3bn (£2.3bn), Jawbone is now facing liquidation due to a lack of customer insight and services, industry experts have warned. ITV's CEO search is gambling on candidates with stock market experience Gideon Spanier ITV's search for a new chief executive has raised questions because of the board's focus on candidates who have run companies on the stock market. How a lawnmower created your job Dino Burbidge If you're worried about AI, drones or other emerging technology making your job obsolete, you can learn from the invention of the lawnmower. Yes, it's a KFC phone Soon Chen Kang KFC launched limited edition Huawei phones to celebrate its 30th anniversary and growth into a 5,300-restaurant chain in China. Shazam hires Viacom's Rodriguez for global marketing Omar Oakes Shazam, the music-finding service, has appointed Viacom branded content marketing chief Alexis Rodriguez as its new head of global marketing solutions. Soundcloud shuts London office Omar Oakes SoundCloud is shutting its London office amid a 40% cull in jobs as it streamlines the business globally. Campaign TV: Starbucks goes 'Glam' for Pride Georgina Brazier Starbucks celebrated its sponsorship of the Pride of London parade this weekend by wrapping stores in Pride and serving specially themed Frappucinos. Review recap: Debenhams, Rimmel, HMRC Staff Campaign's round-up of accounts up for review across advertising and media. Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Promoted 3 great ads I had nothing to do with #41: Ana and Hermeti Balarin on Sport England, Levi's and Boots Thinkbox Ana and Hermeti Balarin, Joint ECDs at Mother reveal three great ads they admire but had nothing to do with Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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