GBBO gets new sponsors | Asda eyes B&M | Souter exits TBWA

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Campaign Breakfast Briefing July 24, 2017

Lyle's Golden Syrup and Dr Oetker to sponsor The Great British Bake Off Emily Tan Lyle's Golden Syrup and Dr Oetker have signed a seven-figure deal to sponsor Channel 4's first series of The Great British Bake Off this autumn. Asda considering taking over B&M Emily Tan Asda is considering taking over discount store chain B&M, a move that could cost more than £4bn, The Guardian reported. Peter Souter steps down as chairman of TBWA\London Jeremy Lee Peter Souter, the chairman of TBWA\London, has stepped down from that role. How King Games keeps you crushing candy for years Emily Tan Candy Crush may be an easy game to pick up, but the data and testing used to constantly perfect the game is anything but. CMO Q&A: Nissan's Roel de Vries Diana Bradley Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR. Havas Media wins Michelin account off MEC Emily Tan French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media. Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Promoted Understanding content marketing Richard Townsend, Circus Street How can brands make sure their content is relevant, engaging and timely enough to cut through the noise consumers are simultaneously trying to negotiate and contribute to? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing & Communications Officer - Charity/Fundraising £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Brand Competitive + benefits Chelsea FC, London Senior Account Manager (Digital & Direct Marketing) – Fill Recruitment Exclusive! to £39k + great benefits Fill Recruitment, London (Central), London (Greater) Global Head of Operations Dependent on Experience The Industry Club London Ltd, London (Central), London (Greater) Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Head of SEO £50-£55K Talent Creative & Media, London (Central), London (Greater) Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Digital Media Manager 1547339 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire

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