Sunday 9 July 2017

How to be a great employer | Meet the man helping Twitter find its voice | Rebooting the Virgin brand

Campaign Sunday Supplement

Campaign Sunday Supplement
July 09, 2017
In-depth reads from across Campaign, covering brands, agencies and media
How to be a great employer
How to be a great employer

Suzy Bashford

As Campaign launches its Best Places to Work survey, Suzy Bashford reveals what it takes - besides a pile of cash, juicy job title and merciful boss, of course - to attract and retain talented people in marcoms today.

How Jayanta Jenkins is helping Twitter find its voice
How Jayanta Jenkins is helping Twitter find its voice

Brittaney Kiefer

Fresh from a Cannes Lions victory, Twitter's global group creative director tells Brittaney Kiefer how he is defining the brand with a social purpose.

Rebooting the Virgin brand
Rebooting the Virgin brand

Sonoo Singh

It has been just over a year since Lisa Thomas' transition from agency to client, after the senior suit left M&C Saatchi to join Virgin. Thomas, who is chair of the Marketing New Thinking Awards, discusses switching sides and bringing more focus to the Virgin brand.

Telling the left brain from the right
Telling the left brain from the right

Claire Beale

Can consultants snare agencies without smothering the thing that makes them desirable acquisition targets?

Say yes to action on gender diversity: Six women on their first Cannes Lions
Say yes to action on gender diversity: Six women on their first Cannes Lions

Nicola Kemp

The six winners of the GoDaddy Scholarship for Women in Technology, in partnership with Campaign, are playing their part in ensuring diversity goes beyond talk.

Media agencies face 'big bang' moment
Media agencies face 'big bang' moment

Gideon Spanier

The media industry is battling to reinvent itself in response to a changing market, Gideon Spanier writes

A view from Dave Trott: Some clients want blood
A view from Dave Trott: Some clients want blood

Dave Trott

When I was a teenager, I wanted to be a blood donor.

How I went from foster care to winning an award in Cannes
How I went from foster care to winning an award in Cannes

Naomi Taylor

Naomi Taylor won the student award at the inaugural VOWSS, a showcase at Cannes Lions of the best short films and ads by women. She looks back at what got her here.

Media can learn from Theresa May's failings
Media can learn from Theresa May's failings

Hamish Nicklin

Lecturing readers or taking customers for granted has been shown to be a recipe for disaster, Hamish Nicklin writes.

Safety first: Lessons from the cyberattack on WPP
Safety first: Lessons from the cyberattack on WPP

Jeremy Lee

The cyberattack on WPP raises questions about agencies' role in data protection.

Stop predicting the death of anything: no media is a write-off, it's all opportunity
Promoted
Stop predicting the death of anything: no media is a write-off, it's all opportunity

Matthew Chapman

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel


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