5 things you need to know today: EE takes customers to EE class in ad for free Apple Music | Amazon launches global media review | and more...

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Campaign 18:05 July 28, 2017

The five things you need to know today Most read EE takes customers to EE class in ad for free Apple Music Gurjit Degun EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months. Tech Amazon launches global media review Omar Oakes Amazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in the UK. Advertising Isobar UK refocuses into commerce and experience Gurjit Degun Dentsu Aegis Network is refocusing its digital shop Isobar UK around commerce. Marketing P&G: Superiority strategy is paying off Simon Gwynn P&G's chief executive David Taylor has insisted the company has the "right plan in place" for continued growth, as it reported organic sales growth of 2% last year. Media BT brings EE and Consumer under combined leadership Simon Gwynn BT has appointed Marc Allera, the chief executive of its mobile network EE, to lead a newly-created BT Consumer business that brings together EE with the existing BT Consumer division. Also in the news When office banter becomes racist It may seem innocuous but it can still be harmful, says Above & Beyond's chief executive. Go Vegan World's director on how 'humane milk' ad created impact with real experience Anti-animal product campaign Go Vegan World this week escaped a ban from the ASA for a print ad that several complainants believed misrepresented the practices of the dairy industry. Audi's 'Test drive' is a remarkable feat of reverse psychology Social video experts at Unruly review Audi's "Test drive". Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes' Radiocentre Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London International Brand Managers £77,000 as midpoint of the salary range + benefits Ashwood Associates, London Group Account Director £60-70k Negotiable DOE Mavis, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Senior Account Manager £35-40K Direct Recruitment, London (Central), London (Greater) Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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