Sunday, 23 July 2017

Front pages that made adland history | BBH's unlikely creative duo | Why brainstorming is actually the worst

Campaign Sunday Supplement

Campaign Sunday Supplement
July 23, 2017
In-depth reads from across Campaign, covering brands, agencies and media
You saw it here first: 49 years of Campaign's best front pages
You saw it here first: 49 years of Campaign's best front pages

John Tylee

From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising.

Watch marketing and adland's top names urge industry to fix diversity issue
Watch marketing and adland's top names urge industry to fix diversity issue

Nicola Kemp and Daniel Allen

Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.

BBH's unlikely creative duo gets a crack at making advertising history
BBH's unlikely creative duo gets a crack at making advertising history

Jeremy Lee

Very few people can say they have been Bartle Bogle Hegarty executive creative directors, but Ian Heartfield and Anthony Austin now have the challenge of sharing the weight of history, Jeremy Lee reports.

Brainstorm? Groupwank more like
Brainstorm? Groupwank more like

Andy Nairn

I'm writing this in what is commonly known as a brainstorm. Or as I like to call it: an arseache. A groupwank.

Dove needs to refocus on honesty, not rely on 'stunts'
Dove needs to refocus on honesty, not rely on 'stunts'

Simon Gwynn and Gemma Charles

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

No1 Rosemary Water: the drink that definitely doesn't make you age backwards
No1 Rosemary Water: the drink that definitely doesn't make you age backwards

Simon Gwynn

David Spencer-Percival read about the incredible longevity of the people of Acciaroli, southern Italy, and wanted some of their secret sauce for himself - so he created a whole new type of drink. Getting his story across, though, has required careful navigation.

Thanks for the memories
Thanks for the memories

Claire Beale

For almost five decades, Campaign's front page was the place where the people who shaped the industry were seen doing their shaping.

A view from Dave Trott: When planning meets reality
A view from Dave Trott: When planning meets reality

Dave Trott

Alfred von Schlieffen was in charge of the entire German army.

The Thinkboxes shortlist: May/June 2017
Promoted
The Thinkboxes shortlist: May/June 2017

Thinkbox

The May/June Thinkboxes shortlist sees some fantastic creative from Finish, M&S, Pride in London, TK Maxx and Uber. Who will the Academy vote for? Or better still who would have your vote? Watch them all right here...


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