Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign | MullenLowe Group buys Salt to 'smash together' PR and advertising | and more....

 

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Campaign: Agencies July 13, 2017

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign Kathryn Luttner Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary." MullenLowe Group buys Salt to 'smash together' PR and advertising Omar Oakes MullenLowe Group has acquired PR and strategic comms agency Salt as it adds public relations to its "hyperbundled" offering in the UK and Asia. WPP acquires German agency group to shore up EU resources ahead of Brexit Emily Tan WPP has acquired German independent creative agency group, Thjnk, as part of its strategy to grow its network in Western Europe ahead of Brexit. Brand owners don't always want what agencies do, better execution is often what they really crave Laurence Green If it's just better execution brand owners want, it might be wiser to focus on that. By the founding partner of 101. Publicis Media Exchange CEO Pardon departs Jeremy Lee Simon Pardon, the global chief executive of Publicis Media Exchange, has left the company. Why it's time to ditch the CV and put creative expertise into your hiring practices Jonathan Trimble The paradoxical nature of today's job market offers a brilliant opportunity for divergent thinking, writes 18 Feet & Rising's chief executive. Adwatch: Three's Frankenstein furry offers more than silliness Malcolm White The Giraffamingo succeeds in delivering memorable relevance for the mobile brand, writes Krow Communications' chief strategy officer and founder. A view from Dave Trott: It's real if you say it's real Dave Trott Map-making was always a long, laborious process. Agency on the move: a look at Goodstuff's new London HQ James Page Campaign visited media agency Goodstuff Communications' new offices in London's Tottenham Court Road. Promoted Direct Line's Mark Evans on drones, mass media and the power of TV Georganna Simpson "The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through? Promoted Diversity: a little less conversation, a lot more action Georganna Simpson Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of traffic/Traffic Manager £50-£55k Eden Marsh, London (Central), London (Greater) Marketing Strategist Up to £70k Invoke Recruitment, London (Central), London (Greater) Copywriter - conceptualist B2B with some long copy £40-50k plus benefits The Jefferson Group, Central London Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Strategic Planner £55-60k Direct Recruitment, London (Central), London (Greater) Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater)

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