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Campaign: Media July 19, 2017

Media news and analysis, powered by Media Week Facebook to launch news subscription model later this year Emily Tan Facebook will start trialling a paywall for its Instant Articles product in October. Kingston Smith: M&A in marketing and media remains low Mandy Merron For the third successive quarter, the number of completed transactions in the marketing and media sectors was low, writes Kingston Smith partner Mandy Merron. Bellwether: marketers' optimism at lowest level for four years Omar Oakes Marketers' optimism regarding companies' financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago. Disney and FA team up to get girls playing football Simon Gwynn The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of the sport. Sizmek to buy Rocket Fuel for $145m Emily Tan Private ad tech company Sizmek has announced plans to buy publicly-listed programmatic company Rocket Fuel for $145m (£111m). Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill Emily Tan After Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick Jeffries vowed to tackle the issue head-on. Programmatic player Media iQ to scale on the back of private equity investment Emily Tan Private equity firm EC Partners has acquired a minority stake in analytics and technology company Media iQ for an undisclosed sum. Wake up and smell the effectiveness Matt Hill Worrying trends, such as short-termism and spending too much on activation, are damaging to brands, warns Thinkbox's research and planning director. Movers and shakers: Lego, ITV, M&C Saatchi, Carat, L'Oréal, FT, and more Staff AMV BBDO has hired two new creative teams. Jack Smedley and George Hackworth move over from BBH, which they joined six years ago. Ben Polkinghorne and Scott Kelly join from W+K London where they have worked for the past two years. From interruption, to engagement, to doing Stuart Butler The rise of the algorithm means marketers will soon simply be chasing retention, writes Havas Media's chief strategy officer. Promoted How to start a revolution Bridget Angear, AMV BBDO and Alex Lewis, Revolt Revolt is a toolkit for any business or individual that wants to turn a spark of indignation or anger into an explosion of people power Promoted Cannes Perspectives: Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Copywriter Up to £40-50k (depending on experience) + benefits April-Six, Harefield , Uxbridge Digital Media Manager 1547339 Ministry of Defence, High Wycombe, Buckinghamshire Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Planning Executive £18-25,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole

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