McDonald's CEO: 'We're behaving like a leadership brand' | Google, YouTube and Facebook top YouGov's global brand health ranking | and more...

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Campaign: Brands July 26, 2017

Brand news and analysis, powered by Marketing McDonald's CEO: 'We're behaving like a leadership brand' Simon Gwynn McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast food chain's strong financial results. Google, YouTube and Facebook top YouGov's global brand health ranking Ben Bold Google is the world's healthiest brand, according to YouGov's inaugural Global Brand Health Rankings, a top 10 list dominated by technology companies. Airlines see biggest slump in customer experience ratings Simon Gwynn The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study. 'This girl can' goes international with campaign for Australian women Brittaney Kiefer Australia is adopting Sport England's "This girl can" campaign to inspire more women down under to get active. Global brand leadership needs head, heart and hands David Taylor The benefits of moving regional teams to agree rationally are huge for a global brand director, even if it takes several years. Vegan ad criticising 'inhumane' dairy practices escapes ban Simon Gwynn The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth. UK to follow France in banning petrol and diesel cars Simon Gwynn Environment secretary Michael Gove will today announce plans to phase out the sale of new petrol and diesel cars in the UK by 2040. Flash and burn: web browser plug-in to disappear by 2020 Simon Gwynn Adobe has said it will kill off Flash Player by the end of 2020, declaring the product "end-of-life". Movers and shakers: Argos, Vodafone, TBWA\London Staff Argos and Vodafone lost marketers this week, TBWA\London hired a new top team and Hearst Magazines' James Wildman made his most significant hire, while advertising agencies made creative hires galore. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted From the idea to the big screen: British Airways' "Live Caribbean Sale" Staff Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire

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