5 things you need to know today: Love Island | Google | Interpublic Group | gender stereotyping | Guardian

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Campaign 18:05 July 25, 2017

The five things you need to know today Most read Love Island: how brands made the most of the summer's smash hit Gurjit Degun Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them. Tech EU antitrust fine reduces Google's profits by 28% Simon Gwynn Google's parent company Alphabet revenues surged by 21% to $26bn (£19.9bn) in the second quarter of 2017 but the European Union's record breaking €2.4bn fine cut profits by 28%. Advertising 'Increased client caution' impacts IPG's results for first half of 2017 Emily Tan Interpublic Group's net income for the first half of the year is down 28% year on year due to increased caution in client spending. Marketing Consumers urge brands to push the boundaries of gender stereotyping Nicola Kemp Consumers increasingly expect brands to push the boundaries and challenge gender stereotypes in traditional media channels and advertising. Media Guardian bolsters digital and cuts losses by third Ben Bold Guardian Media Group has boosted its annual group revenues by 2% and digital revenues by 15%, while cutting its operating loss by more than a third, after attracting 400,000 paying readers and strong international growth. Also in the news Brands don't always require heroes Chest-beating CVs that boast about high-risk repositioning strategies sit at odds with the slow-nurturing subtlety that would benefit most brands. Banish your inner Hamlet Like the vacillating prince, we look for ways to postpone decisions and absolve responsibility. And it's making an impact on our productivity. McDonald's UK marketing chief: Don't be afraid to say no Alistair Macrow, McDonald's UK senior vice-president, chief marketing officer, shares some of the lessons he has learned from his career in marketing. Promoted Make An Impression: July's Top 10 Out of Home campaigns Primesight Promoted The Thinkboxes shortlist: May/June 2017 Thinkbox The May/June Thinkboxes shortlist sees some fantastic creative from Finish, M&S, Pride in London, TK Maxx and Uber. Who will the Academy vote for? Or better still who would have your vote? Watch them all right here... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London International Brand Managers £77,000 as midpoint of the salary range + benefits Ashwood Associates, London Group Account Director £60-70k Negotiable DOE Mavis, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Senior Account Manager £35-40K Direct Recruitment, London (Central), London (Greater) UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)

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