Saturday edition: KFC's marketing shift | Where Dove went wrong | Mr Bean welcomes London tourists

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Campaign: Brands July 22, 2017

Brand news and analysis, powered by Marketing KFC shifts marketing to focus on quality and provenance Gurjit Degun KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland. L'Oréal appoints new European marketing chief as Hugh Pile goes on sabbatical Simon Gwynn L'Oréal's chief marketing officer for Western Europe, Hugh Pile, is taking a one-year sabbatical from his role at the cosmetics giant to work for his family's business. Dove needs to refocus on honesty, not rely on 'stunts' Simon Gwynn and Gemma Charles Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned. Sainsbury's launches sunset countdown billboards Emily Tan Sainsbury's has taken over digital billboards at UK's busiest stations with a countdown to sunset. ASA to introduce new guidelines on gender stereotyping in ads Nicola Kemp Brands will need to adhere to new standards on advertising which features stereotypical gender roles of characteristics. Watch marketing and adland's top names urge industry to fix diversity issue Nicola Kemp and Daniel Allen Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry. Mr Bean to welcome tourists to London in mobile phone game Omar Oakes Mr Bean, the buffoonish alien sitcom character played by Rowan Atkinson in the 90s, is the face of a new mobile phone game to attract tourists to London. SodaStream CEO: plastic bottles will be the cigarettes of our generation Simon Gwynn As the home carbonation brand launches its latest provocative campaign, SodaStream's combative boss Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get a SodaStream machine in every other UK home. A giant Game of Thrones tapestry is the centre of Tourism Ireland's campaign Brittaney Kiefer Tourism Ireland is creating a giant medieval tapestry depicting scenes from Game of Thrones as the HBO show airs its seventh series. Unilever cuts agency fees by 17% in first half of 2017 Simon Gwynn Unilever is making progress with moves to streamline its advertising operations, its chief executive and finance chief have said. Bellwether: marketers' optimism at lowest level for four years Omar Oakes Marketers' optimism regarding companies' financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago. Promoted The Thinkboxes shortlist: May/June 2017 Thinkbox The May/June Thinkboxes shortlist sees some fantastic creative from Finish, M&S, Pride in London, TK Maxx and Uber. Who will the Academy vote for? Or better still who would have your vote? Watch them all right here... Promoted June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes' Radiocentre Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Head of Brand Competitive + benefits Chelsea FC, London Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London

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