MullenLowe buys PR agency Salt | Haagen-Dazs taps Pharrell Williams and millennials for global campaign

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Campaign Breakfast Briefing July 13, 2017

MullenLowe buys PR agency Salt to expand 'hyperbundled' offering Omar Oakes MullenLowe Group has acquired PR and strategic comms agency Salt as it adds public relations to its "hyperbundled" offering in the UK and Asia. Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign Kathryn Luttner Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary." TripAdvisor aims to create one-stop shop with Deliveroo deal Soon Chen Kang The collaboration allows Deliveroo's restaurant partners featured under the travel booking site's restaurant listings to take orders directly from site visitors. Publicis Media Exchange CEO Pardon departs Jeremy Lee Simon Pardon, the global chief executive of Publicis Media Exchange, has left the company. Google paying millions to academics for public policy support Gurjit Degun Google has been paying academics millions to produce research to support its public policy. Promoted "Technology needs to be like salt. You need to taste it more than see it..." Georganna Simpson ...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories Promoted Take a risk - lead the change Eleanor Kahn "We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Senior CRM Executive £37K Direct Recruitment, London (Central), London (Greater) Copywriter - conceptualist B2B with some long copy £40-50k plus benefits The Jefferson Group, Central London Marketing Executive/Marketing Manager - B2B Event Marketing £23000 - £28000 per annum + dependant on experience Regan & Dean Recruitment Limited, London Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater)

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