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Why compromise is not a dirty word Ian Heartfield Creatives are usually brought up to believe that if they listen to other opinions and are flexible then they are somehow not a true creative. | |
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History of advertising: No 194: Felix Baumgartner's space suit Staff The daredevil skydiver Felix Baumgartner not only powered his way into the record books when he jumped to the Earth from a height of 24 miles in 2012. He also heralded a new era in advertising pioneered by the company whose name was emblazoned on his space suit - Red Bull. | |
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