SodaStream CEO: plastic bottles will be the cigarettes of our generation | Game of Thrones tapestry is the centre of Tourism Ireland's campaign

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Campaign: Brands July 18, 2017

Brand news and analysis, powered by Marketing SodaStream CEO: plastic bottles will be the cigarettes of our generation Simon Gwynn As the home carbonation brand launches its latest provocative campaign, SodaStream's combative boss Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get a SodaStream machine in every other UK home. A giant Game of Thrones tapestry is the centre of Tourism Ireland's campaign Brittaney Kiefer Tourism Ireland is creating a giant medieval tapestry depicting scenes from Game of Thrones as the HBO show airs its seventh series. Kingston Smith: M&A in marketing and media remains low Mandy Merron For the third successive quarter, the number of completed transactions in the marketing and media sectors was low, writes Kingston Smith partner Mandy Merron. One year later: How Pokémon Go leveled up AR for marketing Sean Czarnecki The Pikachu-catching phenomenon popularized AR and made the technology much more accessible. ASA to introduce new guidelines on gender stereotyping in ads Nicola Kemp Brands will need to adhere to new standards on advertising which features stereotypical gender roles of characteristics. Brexit will cause drop in consumer spending and GDP slowdown, warns PwC Emily Tan Rising inflation caused by a weak pound will mean the UK faces two years of a slow economy, forecasts consultancy PwC. Why brands should look outside the London bubble Rebecca Garrett The very real benefits of working in and with an agency based outside the M25. From interruption, to engagement, to doing Stuart Butler The rise of the algorithm means marketers will soon simply be chasing retention, writes Havas Media's chief strategy officer. Campaign TV: how Häagen-Dazs served its return to Wimbledon James Page The luxury ice-cream brand partnered with Wimbledon once again and offered a limited edition ice-cream in collaboration with sportswear brand Björn Borg. Promoted How an international collaboration helped launch a flightless bird Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London. Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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