KFC: why making weird products seems to be a global brand strategy | Britvic hands creative business to VCCP and Saatchi & Saatchi and more...

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Campaign: Brands July 14, 2017

Brand news and analysis, powered by Marketing KFC: why making weird products seems to be a global brand strategy Emily Tan Think the KFC smartphone is weird? You haven't seen anything yet. Britvic hands creative business to VCCP and Saatchi & Saatchi Simon Gwynn Soft drinks giant Britvic has awarded the creative brief for its adult brands to VCCP, while Saatchi & Saatchi will handle the company's kids' and family brands. F1 British Grand Prix: what are the brands up to? Simon Gwynn The news this week may have been dominated by the announcement that Silverstone planned to stop hosting the British Grand Prix from 2019, but the event remains no less of a platform for the brands involved. Liberty Media's race to turn F1 into the 'new Super Bowl' is on Jim Dowling Liberty Media's F1 marketing challenge is to get the next generation into the walled garden. By the managing director of Cake. Why marketers should strive to build beautiful brands Alan Moore Alan Moore, the author of Do Design, explains why building beautiful brands is the key to marketing success. Absolut's neon-lit kisses capture the spirit of Pride Unruly Social video experts at Unruly review "Equal love", the latest viral by Absolut. How many bitcoins for a bath bomb? Lush is now accepting cryptocurrency Simon Gwynn Cosmetics retailer Lush is introducing the ability for online customers to pay using cryptocurrency Bitcoin. Thousands agree to clean loos and hug stray cats for free Wi-Fi Emily Tan In an "experiment" Wi-Fi provider Purple added a clause to its terms and conditions that required 1,000 hours of community service from those in pursuit of free Wi-Fi. What the C-suite wants from thought leadership, plus three key themes Bruce Rogers There has been an exponential growth in thought leadership with businesses and brands increasingly looking to influence the C-suite with this type of content. Bruce Rogers, chief insights officer and head of the chief marketing officer practice at Forbes Media, reveals the findings of an in-depth survey and identifies future themes. Wins this week: Britvic, Citroën, Network Rail Staff Campaign's round-up of account moves across advertising and media. Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Promoted Watch: Make us look up and care Suzanne Bidlake One in our 2017 series sparking fresh ideas in digital out-of-home: Cannes Lions' Outdoor jury president Bruno Bertelli, global chief creative officer of Publicis Worldwide, on how to create the best in class Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Planning Executive £18-25,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Marketing Comms Lead Competitive Three, Maidenhead, Berkshire

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