Saturday edition: Coty and Debenhams seek agencies | Absolut releases bold campaign for Pride

 

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Campaign: Agencies July 08, 2017

Coty starts hunt for shop to work on Rimmel social brief Gurjit Degun Coty, the global beauty company, is searching for an agency to handle social media activity for Rimmel. Why a kiss isn't just a kiss for Absolut Simon Gwynn Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty. Debenhams launches advertising review with 'social shopping' brief Omar Oakes Debenhams is reviewing its advertising requirements, putting incumbent J Walter Thompson on alert. Pride 2017: the best campaigns by brands and agencies Staff Our pick of the best marketing activity by brands ahead of tomorrow's Pride in London parade Don't co-opt Pride without authenticity, experts suggest Nicola Kemp Industry sources have warned brands not to rush in and add to the "rainbow logo soup" of Pride without a long-term and authentic inclusivity strategy. Baby Dove ads criticised over public breastfeeding portrayal Emily Tan A Baby Dove campaign highlighting different parenting styles has drawn criticism for supporting those who are against breastfeeding in public. Engine goes sticky note mad to celebrate Pride Simon Gwynn Engine has built a rainbow-coloured installation from 10,000 sticky notes on its London office building to mark the launch of its new LGBT+ network and partnership with Stonewall. Publicis' Sadoun comes out fighting after Cannes pullout attacks Gemma Charles Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions. HMRC contacts agencies as it reviews ad account Gurjit Degun HM Revenue & Customs is reviewing its high-profile ad account as it seeks an agency to work on tax self-assessment marketing. Richard Pinder to exit Crispin Porter & Bogusky Omar Oakes Richard Pinder is stepping down as chief executive of Crispin Porter & Bogusky London as he seeks a "return to entrepreneurial life". Channel 4 shortlists seven brands and agencies for £1m diversity ad prize Omar Oakes Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability. Consultancies can't just 'buy culture', Sorrell says Gideon Spanier Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture". WPP merges Wunderman and Possible Gurjit Degun WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future". Papa John's awards UK ad account to Pablo Omar Oakes Papa John's has awarded its £15m UK advertising account to Pablo after a competitive pitch. McDonald's awards Leo Burnett McDelivery ad task Omar Oakes McDonald's has handed its $100m (£77m) global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. Mother taps Craigie Atherton for chief production officer Gurjit Degun Mother has appointed Matt Craigie Atherton to join the agency's leadership team in the newly-created role of chief production officer. Rightmove searches for creative agency Gurjit Degun Rightmove, the online property site, is on the hunt for a new creative agency. Promoted Hyperpersonalisation: From the art of possibility to the art of delivery Sunando Das, Kantar TNS To reap the benefits of advances in technology, brands need to master their strategy and execution in tailoring messages to target individual consumers Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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